Why tree service companies in New York overpay for leads
Tree work spikes after storms and collapses in between. Flat monthly budgets miss the exact days when emergency removal searches are cheapest to win and highest in ticket.
NYC has the densest Dominican, Mexican and Colombian populations in the country, and mobile click-to-WhatsApp beats form fills by a wide margin. On top of that, New York accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

