Medical clinics & med spas · United States

Google Ads for medical clinics and med spas in the US

Direct answer: US clinics and med spas get the strongest Google Ads results on treatments with urgent or high-ticket intent — urgent care, weight-loss and GLP-1 programs, IV therapy, hormone therapy, aesthetics and physical therapy.

Actualizado: · Autor: André Autran · Agencia Marketboost

Escríbeme por WhatsApp
14
TX clinics & med spas managed
US$17.6
Median Google Ads cost / conversion
US$4.86
Median cost / WhatsApp chat (Meta)
24/7
Bilingual AI on WhatsApp/SMS
Marketing digital para centro de medicina estética — Agencia Marketboost
Estrategias diseñadas para centro de medicina estética: Google Ads, Meta Ads, SEO y WhatsApp con IA.

Where the money is in clinic campaigns

We build one campaign per service line so budgets follow margin: weight loss / GLP-1 programs, hormone and wellness therapy, IV hydration, aesthetics (botox, fillers, laser, body contouring), physical therapy and rehab, urgent care and primary care with same-day availability.

Urgent services run on call-focused Search with tight radius bidding and hour-of-day scheduling. Program-based services (weight loss, hormones, aesthetics) run on Search + Performance Max with consult booking, financing messaging and remarketing, because those decisions take days, not minutes.

Bilingual demand most clinics leave on the table

In Miami, Houston, Los Angeles, New York, Chicago, Dallas, Phoenix, Atlanta and Orlando, Spanish-language health searches are abundant and far less contested. We run native Spanish campaigns with Spanish landing pages and a Spanish-speaking AI agent — not translated English ads.

The AI agent replies in under a minute on WhatsApp, SMS or web chat, screens insurance vs. cash pay, books into your calendar and runs reminder sequences.

Compliance-aware tracking

We keep protected health information out of ad platforms. Conversions are modeled on call duration, booked appointments and attended visits using hashed identifiers, uploaded as offline conversions so Google bids toward patients who actually show up.

Your Looker Studio dashboard shows CPL per service line, cost per booked consult, show rate and revenue per channel, updated daily.

centro de medicina estética — foto 1 de referencia del rubro que atiende Marketboost
centro de medicina estética — foto 2 de referencia del rubro que atiende Marketboost
centro de medicina estética — foto 3 de referencia del rubro que atiende Marketboost
Cómo trabajamos

Lo que activamos por ti.

Bilingual Google & Meta Ads

Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.

Local SEO in two languages

Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.

AI WhatsApp & SMS 24/7

Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.

AI automation

Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.

Live dashboard

Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.

Bilingual landing pages

Spanish and English pages built for Core Web Vitals and continuous CRO.

Deliverables

What you get every month.

Free audit of your current ads, tracking and response time
Bilingual funnel strategy (ES/EN)
Google Ads: Search, Local Services and Performance Max
Meta Ads: Facebook + Instagram, Spanish and English creative
Local SEO + Google Business Profile optimization
WhatsApp Business + SMS with 24/7 AI agent
CRM with automatic lead scoring
Live Looker Studio dashboard
Weekly call with a bilingual account manager
No long-term contract — you own the ad accounts and data
Real benchmarks · Texas Hispanic clinics

What Hispanic clinics in Texas actually pay per conversion

Methodology: 14 Hispanic clinic and med spa accounts managed by Marketboost in Texas (Dallas–Fort Worth (Fort Worth, Irving, Arlington, Dallas), Houston, San Antonio, Austin, Kyle and Corpus Christi), Jul 4 – Oct 1, 2026 (90 days). Google Ads: median cost per conversion across n = 8 accounts with ≥US$400 spend; a conversion is a call or a form submission depending on each account's setup. Meta Ads: median cost per WhatsApp conversation started from click-to-WhatsApp ads, n = 7 accounts. Medians and ranges, not guarantees.

Costo por lead por rubro, canal y volumen de conversiones
RubroCPL (USD)CanalConversionesNota
Google Ads — cost per conversion (call or form)US$17.6 medianGoogle Adsrange US$10.7–US$38.3n = 8 accounts ≥US$400 spend · ~50,000 clicks
Meta click-to-WhatsApp — cost per conversation startedUS$4.86 medianMeta Adsrange US$2.09–US$6.22n = 7 accounts · ~13,000 conversations
Managed ad spend in the period~US$140,000Google + Meta≈US$81k Google · ≈US$59k Meta14 clinic & med spa accounts

Source: Marketboost-managed accounts. Full data: agenciamarketboost.com/hispanic-clinic-advertising-benchmarks Actualizado: Jul 4 – Oct 1, 2026 (90 days). Los rangos varían según estacionalidad, competencia y calidad del embudo.

Real results

Real accounts managed by Marketboost

How we work with Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.

Microblading & browsNew York, NY

Booking funnel that no longer depends on daily posting

Bookings depended entirely on organic Instagram posting.

"My bookings no longer depend on me posting every single day."
— Sheila Peinado · sheilapeinadonyc.com
Hispanic realtorGeorgia, USA

Owned pipeline of Hispanic buyers

Expensive, low-quality portal leads with no Spanish follow-up.

"Now I get clients who already know what they want and speak my language."
— Jannet Paulino · jannetpaulino.com
Meta Ads dashboard for a Hispanic clinic
Datos del cliente protegidos
Hispanic clinicUSA

Active conversions with a Spanish-language funnel

Spanish-speaking patients dropped off the English intake form.

Google Ads dashboard for home services
Datos del cliente protegidos
Home servicesUSA

Active conversions from local Google Ads

Missed after-hours calls and budget wasted on low-intent clicks.

Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.

Testimonials

What our clients say.

"El equipo entendió el negocio mejor que nosotros mismos. Resultados desde el primer mes."
Masterson's
Retail · Chile
FAQ

Your questions, answered.

What cost per lead should a US clinic expect from Google Ads?▾

We size it with you on WhatsApp.

Which clinic services work best on Google Ads?▾

Urgent, local and high-ticket services: urgent care, weight loss and GLP-1 programs, IV therapy, hormone therapy, aesthetics, physical therapy and dental. Generic 'clinic near me' traffic without a specific service converts poorly.

What budget do we need to start?▾

Multi-location groups get one campaign structure per location cluster.

Do you handle Meta Ads too?▾

Yes. Aesthetics, weight loss and body contouring usually need Meta Ads with UGC-style creative for volume, and Google Ads for high-intent capture. We manage both with a single blended CPL target.

How do you protect patient privacy?▾

No diagnoses, treatments or identifiable details are ever sent to ad platforms. Offline conversions use hashed identifiers, forms collect only what is needed to book, and analytics is configured without PHI.

Can you reduce no-shows?▾

Yes.

Do you work with Spanish-speaking patients?▾

We size it with you on WhatsApp.

You may also want to read

Hispanic & bilingual marketing agency (overview)Google Ads for dentistsGoogle Ads for home services (HVAC, plumbing, roofing)Google Ads for gyms & fitness studiosGoogle Ads for veterinary clinicsGoogle Ads for car rental companiesGoogle Ads guides & CPL benchmarks (US)Versión en español (USA)
Datos de cuentas gestionadas por Agencia Marketboost, actualizados al 27 de agosto de 2026. Metodología y hechos verificables en sala de prensa, base de respuestas y facts.json.

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