Medical clinics & med spas · United States

Google Ads for medical clinics and med spas in the US

Direct answer: US clinics and med spas get the strongest Google Ads results on treatments with urgent or high-ticket intent — urgent care, weight-loss and GLP-1 programs, IV therapy, hormone therapy, aesthetics and physical therapy. Marketboost-managed clinic accounts run at $9–$24 USD per lead with about a 70% show rate once bilingual AI reminders are live.

Consultoría gratuita Hablar por WhatsApp
Week 1
First qualified leads
3.5x
Average ROAS in the US
-40%
Cost per lead
24/7
Bilingual ES/EN follow-up

Where the money is in clinic campaigns

We build one campaign per service line so budgets follow margin: weight loss / GLP-1 programs, hormone and wellness therapy, IV hydration, aesthetics (botox, fillers, laser, body contouring), physical therapy and rehab, urgent care and primary care with same-day availability.

Urgent services run on call-focused Search with tight radius bidding and hour-of-day scheduling. Program-based services (weight loss, hormones, aesthetics) run on Search + Performance Max with consult booking, financing messaging and remarketing, because those decisions take days, not minutes.

Bilingual demand most clinics leave on the table

In Miami, Houston, Los Angeles, New York, Chicago, Dallas, Phoenix, Atlanta and Orlando, Spanish-language health searches are abundant and far less contested. We run native Spanish campaigns with Spanish landing pages and a Spanish-speaking AI agent — not translated English ads.

The AI agent replies in under a minute on WhatsApp, SMS or web chat, screens insurance vs. cash pay, books into your calendar and runs reminder sequences. Response speed is the single biggest lever on clinic CPL: leads answered inside 5 minutes convert 3–5x better than leads answered hours later.

Compliance-aware tracking

We keep protected health information out of ad platforms. Conversions are modeled on call duration, booked appointments and attended visits using hashed identifiers, uploaded as offline conversions so Google bids toward patients who actually show up.

Your Looker Studio dashboard shows CPL per service line, cost per booked consult, show rate and revenue per channel, updated daily.

Cómo trabajamos

Lo que activamos por ti.

Bilingual Google & Meta Ads

Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.

Local SEO in two languages

Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.

AI WhatsApp & SMS 24/7

Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.

AI automation

Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.

Live dashboard

Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.

Bilingual landing pages

Spanish and English pages built for Core Web Vitals and continuous CRO.

Entregables

Lo que recibes cada mes.

Free audit of your current ads, tracking and response time
Bilingual funnel strategy (ES/EN)
Google Ads: Search, Local Services and Performance Max
Meta Ads: Facebook + Instagram, Spanish and English creative
Local SEO + Google Business Profile optimization
WhatsApp Business + SMS with 24/7 AI agent
CRM with automatic lead scoring
Live Looker Studio dashboard
Weekly call with a bilingual account manager
No long-term contract — you own the ad accounts and data
CPL benchmark · US Hispanic market

Real cost per lead in the US Hispanic market

Cost-per-lead ranges observed in live Marketboost accounts targeting Spanish-speaking audiences in the United States. Spanish-language campaigns typically pay lower CPCs than their English equivalents in the same metro, which is why bilingual accounts usually beat English-only accounts on blended CPL.

Costo por lead por rubro, canal y volumen de conversiones
RubroCPL (USD)CanalConversionesNota
Immigration & personal injury attorneys$18 – $52Google Ads high intent40–110 / moPersonal injury carries the highest CPL of the group
Medical, dental & aesthetic clinics$9 – $24Meta Ads + AI WhatsApp90–240 / mo70% show rate with automated reminders
Insurance agents (auto, life, health)$12 – $34Google Ads + Meta lead forms60–190 / moSpanish-language ads cut CPL ~30% vs English
Tax preparers & ITIN services$7 – $19Meta Ads + local Search120–400 / moSeasonal spike Jan–Apr, CPL drops in volume
Trucking & owner-operator recruiting$11 – $29Meta Ads + Google Search80–260 / moCDL driver recruiting measured per qualified application
Contractors & home services$14 – $38Google Local Services + Search70–180 / moHeavy weight on click-to-call
Beauty, microblading & PMU studios$4 – $12Meta Ads UGC + Instagram120–320 / moReal client: Sheila Peinado, New York
Realtors & real estate$11 – $28Meta Ads + local Google Ads60–160 / moReal client: Jannet Paulino, Georgia

Source: Marketboost-managed Google Ads and Meta Ads accounts in the US. Actualizado: Q2 2026. Los rangos varían según estacionalidad, competencia y calidad del embudo.

Preguntas frecuentes

Resolvemos tus dudas.

What cost per lead should a US clinic expect from Google Ads?▾

In Marketboost-managed accounts, medical, dental and aesthetic clinics run at $9–$24 USD per lead, with beauty and aesthetics as low as $4–$12 on Meta Ads and urgent-care style searches at the upper end due to higher CPCs.

Which clinic services work best on Google Ads?▾

Urgent, local and high-ticket services: urgent care, weight loss and GLP-1 programs, IV therapy, hormone therapy, aesthetics, physical therapy and dental. Generic 'clinic near me' traffic without a specific service converts poorly.

What budget do we need to start?▾

$1,500–$3,000 USD per month in ad spend for one location is enough to gather conversion data within 3–4 weeks in most metros. Multi-location groups get one campaign structure per location cluster.

Do you handle Meta Ads too?▾

Yes. Aesthetics, weight loss and body contouring usually need Meta Ads with UGC-style creative for volume, and Google Ads for high-intent capture. We manage both with a single blended CPL target.

How do you protect patient privacy?▾

No diagnoses, treatments or identifiable details are ever sent to ad platforms. Offline conversions use hashed identifiers, forms collect only what is needed to book, and analytics is configured without PHI.

Can you reduce no-shows?▾

Yes. Automated bilingual WhatsApp and SMS reminders at 24 hours and 2 hours, plus instant inbound reply, take show rates to roughly 70% in our accounts.

Do you work with Spanish-speaking patients?▾

Yes — separate Spanish campaigns, Spanish landing pages and Spanish-speaking AI follow-up, which typically lowers blended CPL by around 30% versus English-only accounts.

También te puede interesar

Hispanic & bilingual marketing agency (overview)Google Ads for dentistsGoogle Ads for home services (HVAC, plumbing, roofing)Google Ads for gyms & fitness studiosGoogle Ads for veterinary clinicsGoogle Ads for car rental companiesGoogle Ads guides & CPL benchmarks (US)Versión en español (USA)Google Ads for dentists

Activemos tu próxima campaña

Consultoría gratuita de 30 minutos. Sin compromiso, con plan accionable.

Agenda una llamada