Bilingual growth agency · United States

Google Ads & bilingual marketing agency for US service businesses

Direct answer: Marketboost is a bilingual (Spanish/English) performance agency that runs Google Ads, Meta Ads, local SEO and 24/7 AI follow-up for US service businesses — medical and dental clinics, home services, gyms, veterinary clinics, car rental companies and professional services. Live accounts show cost per lead between $4 and $52 USD depending on the vertical.

Actualizado: · Autor: André Autran · Agencia Marketboost

Week 1
First qualified leads
3.5x
Average ROAS in the US
-40%
Cost per lead
24/7
Bilingual ES/EN follow-up
Marketing digital para campañas de Google Ads y Meta Ads — Agencia Marketboost
Estrategias diseñadas para campañas de Google Ads y Meta Ads: Google Ads, Meta Ads, SEO y WhatsApp con IA.

Which businesses get the best results with Google Ads

Google Ads works best when demand already exists and the purchase is urgent or local: someone with a toothache, a broken AC, a sick pet, a car to rent tomorrow, or a family looking for a gym in January. For those searches we build high-intent Search campaigns, Local Services Ads (where eligible), call-only campaigns and Performance Max feeding on real conversion data — never on form clicks.

We work with clinics and dental practices, med spas, HVAC / plumbing / roofing / cleaning and other home services, gyms and fitness studios, veterinary clinics, car rental and auto repair shops, insurance agents, tax preparers, attorneys, trucking recruiters and realtors across the United States.

Why bilingual accounts beat English-only accounts

In most US metros, Spanish-language keywords pay 20–40% lower CPC than their English equivalents while converting at the same or higher rate, because far fewer advertisers compete there. We run separate Spanish and English campaigns — written from scratch, never machine-translated — so you capture both audiences without diluting quality scores.

The same logic applies to the follow-up: our AI agent answers on WhatsApp, SMS and web chat in the visitor's own language in under a minute, qualifies the lead, books the appointment in your calendar and escalates only what needs a human.

What we measure

Every account is tracked with GA4 + server-side conversions, offline conversion upload from your CRM and call tracking, so Google optimizes toward booked appointments and closed revenue instead of raw form fills.

You get a live Looker Studio dashboard with CPL, CAC, ROAS, show rate and channel attribution, plus a weekly call with a bilingual account manager. No long-term contracts, and you own the ad accounts, pixels and data.

campañas de Google Ads y Meta Ads — foto 1 de referencia del rubro que atiende Marketboost
campañas de Google Ads y Meta Ads — foto 2 de referencia del rubro que atiende Marketboost
campañas de Google Ads y Meta Ads — foto 3 de referencia del rubro que atiende Marketboost
Cómo trabajamos

Lo que activamos por ti.

Bilingual Google & Meta Ads

Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.

Local SEO in two languages

Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.

AI WhatsApp & SMS 24/7

Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.

AI automation

Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.

Live dashboard

Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.

Bilingual landing pages

Spanish and English pages built for Core Web Vitals and continuous CRO.

Deliverables

What you get every month.

Free audit of your current ads, tracking and response time
Bilingual funnel strategy (ES/EN)
Google Ads: Search, Local Services and Performance Max
Meta Ads: Facebook + Instagram, Spanish and English creative
Local SEO + Google Business Profile optimization
WhatsApp Business + SMS with 24/7 AI agent
CRM with automatic lead scoring
Live Looker Studio dashboard
Weekly call with a bilingual account manager
No long-term contract — you own the ad accounts and data
CPL benchmark · US Hispanic market

Real cost per lead in the US Hispanic market

Cost-per-lead ranges observed in live Marketboost accounts targeting Spanish-speaking audiences in the United States. Spanish-language campaigns typically pay lower CPCs than their English equivalents in the same metro, which is why bilingual accounts usually beat English-only accounts on blended CPL.

Costo por lead por rubro, canal y volumen de conversiones
RubroCPL (USD)CanalConversionesNota
Immigration & personal injury attorneys$18 – $52Google Ads high intent40–110 / moPersonal injury carries the highest CPL of the group
Medical, dental & aesthetic clinics$9 – $24Meta Ads + AI WhatsApp90–240 / mo70% show rate with automated reminders
Insurance agents (auto, life, health)$12 – $34Google Ads + Meta lead forms60–190 / moSpanish-language ads cut CPL ~30% vs English
Tax preparers & ITIN services$7 – $19Meta Ads + local Search120–400 / moSeasonal spike Jan–Apr, CPL drops in volume
Trucking & owner-operator recruiting$11 – $29Meta Ads + Google Search80–260 / moCDL driver recruiting measured per qualified application
Contractors & home services$14 – $38Google Local Services + Search70–180 / moHeavy weight on click-to-call
Beauty, microblading & PMU studios$4 – $12Meta Ads UGC + Instagram120–320 / moReal client: Sheila Peinado, New York
Realtors & real estate$11 – $28Meta Ads + local Google Ads60–160 / moReal client: Jannet Paulino, Georgia

Source: Marketboost-managed Google Ads and Meta Ads accounts in the US. Actualizado: Q2 2026. Los rangos varían según estacionalidad, competencia y calidad del embudo.

Real results

Real accounts managed by Marketboost

Metrics from active accounts we manage for Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.

Microblading & browsNew York, NY

Fully booked calendar at under $12 per lead

Bookings depended entirely on organic Instagram posting.

<$12
CPL
+180%
Bookings
24/7
AI follow-up
"My bookings no longer depend on me posting every single day."
— Sheila Peinado · sheilapeinadonyc.com
Hispanic realtorGeorgia, USA

Owned pipeline of Hispanic buyers

Expensive, low-quality portal leads with no Spanish follow-up.

$11–28
CPL
+140%
Leads
<60s
1st response
"Now I get clients who already know what they want and speak my language."
— Jannet Paulino · jannetpaulino.com
Meta Ads dashboard for a Hispanic clinic with 132 conversions
Datos del cliente protegidos
Hispanic clinicUSA

132 active conversions with a Spanish funnel

Spanish-speaking patients dropped off the English intake form.

132
Conversions
-34%
CPL
70%
Show rate
Google Ads dashboard for home services with 223 conversions
Datos del cliente protegidos
Home servicesUSA

223 conversions from local Google Ads

Missed after-hours calls and budget wasted on low-intent clicks.

223
Conversions
-31%
CPL
+52%
Calls

Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.

Testimonials

What our clients say.

Reviews from campañas de Google Ads y Meta Ads businesses working with Marketboost. 4.9/5 average across 37 reviews.

"Pasamos de depender de recomendaciones a tener agenda llena. En el primer mes bajamos el costo por lead casi a la mitad y el WhatsApp con IA responde antes de que el paciente se vaya a la competencia."

Cliente Marketboost · campañas de Google Ads y Meta Ads · 8 meses trabajando juntos

"Lo que más valoro es el reporte semanal: sé exactamente cuánto invertí, cuántos leads entraron y cuántos cerraron. Nunca había tenido esa claridad con otra agencia."

Cliente Marketboost · campañas de Google Ads y Meta Ads · cuenta activa

"Probamos tres agencias antes. Con Marketboost las campañas se ordenaron en dos semanas y el ROAS se estabilizó sobre 3x sin contratos de permanencia."

Cliente Marketboost · campañas de Google Ads y Meta Ads · escalando presupuesto
FAQ

Your questions, answered.

What kinds of companies do you work with in the United States?▾

Local and multi-location service businesses: medical, dental and aesthetic clinics, home services (HVAC, plumbing, roofing, remodeling, cleaning, landscaping), gyms and fitness studios, veterinary clinics, car rental and auto repair, insurance agents, tax preparers, immigration and personal injury attorneys, trucking recruiters and real estate agents.

How much should a US service business budget for Google Ads?▾

For a single-location service business we usually start at $1,500–$3,000 USD per month in ad spend. That range is enough to gather conversion data in 3–4 weeks in most metros; highly competitive verticals like personal injury or roofing in large metros need more.

What cost per lead can I expect?▾

In Marketboost-managed US accounts, CPL ranges from $4–$12 for beauty and aesthetics, $9–$24 for medical and dental clinics, $11–$29 for trucking and gyms, $14–$38 for contractors and home services, and $18–$52 for immigration and personal injury attorneys.

How fast do the first leads arrive?▾

High-intent Search campaigns usually produce qualified calls or form fills in the first week after launch, because we start from keywords that already have demand. SEO and review velocity compound over 3–6 months.

Do you only run Spanish campaigns?▾

No. We run both languages. Most accounts perform best with parallel Spanish and English campaigns, each with its own copy, landing page and negative keyword lists.

Do I need a new website?▾

Not necessarily. We build dedicated bilingual landing pages for the campaigns (fast, Core Web Vitals-friendly, with click-to-call and WhatsApp) and leave your main site untouched unless you want us to work on it.

Are there long-term contracts?▾

No. Month-to-month. You own the Google Ads, Meta and analytics accounts from day one.

What is a Hispanic marketing agency?▾

A Hispanic marketing agency specializes in reaching the 42+ million Spanish speakers in the US with culturally native campaigns: copy written in Spanish from scratch (never machine-translated), media segmented by language and country of origin, and lead follow-up on WhatsApp — the channel where Latino buyers actually convert. Marketboost pairs that specialization with performance tracking in USD: CPL, CAC and ROAS per campaign and per city.

Are you a Spanish marketing agency or do you also run English campaigns?▾

Both. Marketboost works as a Spanish marketing agency and an English-language performance agency under one roof: we run parallel campaigns per language, each with its own copy, landing pages and budgets, so you capture the Hispanic market and the general market without mixing metrics or diluting quality scores.

Datos de cuentas gestionadas por Agencia Marketboost, actualizados al 27 de agosto de 2026. Metodología y hechos verificables en sala de prensa, base de respuestas y facts.json.

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