The US Hispanic market in numbers
68 million Hispanics live in the United States: 1 in 5 residents (U.S. Census Bureau, July 2024 population estimate).
The US Latino economy generates US$4 trillion a year: it would be the world's fifth-largest economy if it were a country (Latino Donor Collaborative, 2025 U.S. Latino GDP Report, 2023 data). This is GDP, not advertising spend or campaign results.
44.9 million people aged 5 and older speak Spanish at home (U.S. Census Bureau, 2024 American Community Survey, via USAFacts).
English-only campaigns and automatic translations can miss the language and cultural nuances that build trust. We write native Spanish ads and handle WhatsApp follow-up in native Spanish, so the customer journey stays consistent from the first search to the conversation with your business.
Bilingual marketing agency (Spanish + English)
A bilingual agency runs two complete funnels, not one translated funnel. Each language gets its own keywords, ad copy, landing page, budget and negative keyword list, so Spanish and English data never mix and each audience sees a message written for it.
The follow-up is bilingual too: our AI assistant answers on WhatsApp, SMS and web chat in the language the customer writes in, qualifies the request, books it in your calendar and escalates to your team only what needs a human.
Bilingual marketing agency: what you get in Spanish and English
As a bilingual marketing agency, we build every account twice: a Spanish campaign and an English campaign, each with its own keywords, ads, landing page and budget. One report shows which language brings booked appointments, calls and WhatsApp conversations, so budget moves to what works.
In Spanish you get native ad copy, Spanish landing pages and an AI assistant that answers on WhatsApp in Spanish; in English, the same structure for your English-speaking customers. That is the difference with a Spanish marketing agency that only translates: no machine translation, and the follow-up stays in the customer's language from the first ad to the appointment.
Spanish-language advertising agency
Spanish ads are written from scratch by native speakers, not machine-translated. We research how customers actually search in Spanish — including Spanglish and regional terms — and match the landing page and the WhatsApp conversation to that same language.
Spanish-language search campaigns often face fewer competing advertisers than their English equivalents, which is why we test them as separate campaigns instead of adding Spanish keywords to an English ad group.
Hispanic advertising agency for local service businesses
Most of our US work is with local service businesses where the customer calls or messages before buying: clinics and med spas, dental practices, home services, insurance agents, tax preparers, attorneys and realtors (see our immigration lawyer marketing guide for law firms). For them we combine high-intent Google Search, Meta click-to-WhatsApp campaigns and fast bilingual response.
Every account tracks booked appointments and closed jobs — not just form clicks — with GA4, call tracking and offline conversion upload from your CRM. You own the ad accounts, pixels and data from day one.
Hispanic marketing in Miami, Texas and other Hispanic metros
We plan campaigns by metro, because Hispanic audiences differ by city and country of origin. See our pages for a digital marketing agency in Miami and for Houston, Dallas, Fort Worth and Austin.
Hispanic marketing for healthcare clinics
Healthcare is where we have the most US experience: Hispanic clinics and med spas in Texas. Campaigns follow Google and Meta healthcare policies and never send sensitive patient data to ad platforms. Details on our healthcare marketing agency page and in the published Hispanic clinic advertising benchmarks for Texas.
