Google Ads guides for US service businesses
Cost-per-lead benchmarks and account playbooks from live US ad accounts we manage — dental, medical and aesthetics, home services, fitness, veterinary and car rental. Written by the team at Agencia Marketboost.
Google Ads cost per lead for dentists: 2026 benchmarks
CPL by treatment ($9–$24), account structure and the booking layer that lifts show rate to 70%.
Medical clinic & med spa Google Ads guide (US)
Treatment-level campaigns, compliant tracking and patient CPL benchmarks for clinics and med spas.
HVAC Google Ads guide: cost per lead and account setup
Local Services Ads plus Search for HVAC, plumbing and roofing, with $14–$38 CPL benchmarks.
Gym member acquisition with Google & Meta Ads
Trial offers that convert, $11–$29 CPL, and the follow-up sequence that decides show rate.
Veterinary clinic Google Ads guide for US practices
Emergency versus wellness demand, new-client CPL of $9–$26, and call handling that stops waste.
Car rental Google Ads guide for independent fleets
Where independents beat the aggregators, and how to optimize on revenue per booking.