Why flooring companies in Chicago overpay for leads
Flooring buyers compare for weeks and most accounts have no remarketing, so the showroom pays for the first click and a big-box retailer closes the sale.
Chicago's Mexican-American market is large, loyal and heavily referral-driven — paid search plus review velocity compounds fast here. On top of that, Chicago accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

