Why landscaping companies in Chicago overpay for leads
Landscaping mixes $150/month recurring maintenance with $20,000 hardscape builds, and most accounts optimize toward whichever form fills fastest — which is always the cheap one.
Chicago's Mexican-American market is large, loyal and heavily referral-driven — paid search plus review velocity compounds fast here. On top of that, Chicago accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.
