Why concrete contractors in Miami overpay for leads
Driveways, patios, stamped decorative work and foundation repair have wildly different margins, and generic "concrete contractor" traffic buries the profitable jobs under price shoppers.
Miami runs the most expensive auctions in Florida in English, while the same searches in Spanish cost far less — and more than 70% of the metro speaks Spanish at home. On top of that, Miami accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.
