Why landscaping companies in Miami overpay for leads
Landscaping mixes $150/month recurring maintenance with $20,000 hardscape builds, and most accounts optimize toward whichever form fills fastest — which is always the cheap one.
Miami runs the most expensive auctions in Florida in English, while the same searches in Spanish cost far less — and more than 70% of the metro speaks Spanish at home. On top of that, Miami accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.
