Why pest control companies in Miami overpay for leads
Pest control is seasonal and pest-specific: termite, bed bug, roach and mosquito searches behave nothing alike, yet most accounts pool them and let the cheapest keyword eat the budget.
Miami runs the most expensive auctions in Florida in English, while the same searches in Spanish cost far less — and more than 70% of the metro speaks Spanish at home. On top of that, Miami accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

