Why flooring companies in Las Vegas overpay for leads
Flooring buyers compare for weeks and most accounts have no remarketing, so the showroom pays for the first click and a big-box retailer closes the sale.
Las Vegas has a Spanish-speaking service economy that almost nobody targets properly in paid search, so CPCs stay low relative to intent. On top of that, Las Vegas accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

