Why plumbing companies in Las Vegas overpay for leads
Plumbing has some of the most expensive clicks in home services ($20–30 CPC in most metros), so any wasted impression on DIY or supply-store searches is money burned.
Las Vegas has a Spanish-speaking service economy that almost nobody targets properly in paid search, so CPCs stay low relative to intent. On top of that, Las Vegas accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

