Why landscaping companies in Las Vegas overpay for leads
Landscaping mixes $150/month recurring maintenance with $20,000 hardscape builds, and most accounts optimize toward whichever form fills fastest — which is always the cheap one.
Las Vegas has a Spanish-speaking service economy that almost nobody targets properly in paid search, so CPCs stay low relative to intent. On top of that, Las Vegas accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

