Why flooring companies in Miami overpay for leads
Flooring buyers compare for weeks and most accounts have no remarketing, so the showroom pays for the first click and a big-box retailer closes the sale.
Miami runs the most expensive auctions in Florida in English, while the same searches in Spanish cost far less — and more than 70% of the metro speaks Spanish at home. On top of that, Miami accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.
