Why flooring companies in San Antonio overpay for leads
Flooring buyers compare for weeks and most accounts have no remarketing, so the showroom pays for the first click and a big-box retailer closes the sale.
San Antonio is majority Hispanic, which makes Spanish-first campaigns the primary channel rather than a secondary experiment. On top of that, San Antonio accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

