Why plumbing companies in San Antonio overpay for leads
Plumbing has some of the most expensive clicks in home services ($20–30 CPC in most metros), so any wasted impression on DIY or supply-store searches is money burned.
San Antonio is majority Hispanic, which makes Spanish-first campaigns the primary channel rather than a secondary experiment. On top of that, San Antonio accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

