Why landscaping companies in San Antonio overpay for leads
Landscaping mixes $150/month recurring maintenance with $20,000 hardscape builds, and most accounts optimize toward whichever form fills fastest — which is always the cheap one.
San Antonio is majority Hispanic, which makes Spanish-first campaigns the primary channel rather than a secondary experiment. On top of that, San Antonio accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

