Why painting contractors in Miami overpay for leads
Painting estimates are won on visuals and response time, but most accounts send clicks to a generic homepage with a contact form and no portfolio, so the homeowner keeps shopping.
Miami runs the most expensive auctions in Florida in English, while the same searches in Spanish cost far less — and more than 70% of the metro speaks Spanish at home. On top of that, Miami accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.
