Why tree service companies in Miami overpay for leads
Tree work spikes after storms and collapses in between. Flat monthly budgets miss the exact days when emergency removal searches are cheapest to win and highest in ticket.
Miami runs the most expensive auctions in Florida in English, while the same searches in Spanish cost far less — and more than 70% of the metro speaks Spanish at home. On top of that, Miami accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

