Why tree service companies in San Antonio overpay for leads
Tree work spikes after storms and collapses in between. Flat monthly budgets miss the exact days when emergency removal searches are cheapest to win and highest in ticket.
San Antonio is majority Hispanic, which makes Spanish-first campaigns the primary channel rather than a secondary experiment. On top of that, San Antonio accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

