Hispanic clinic advertising benchmarks: Google Ads and Meta click-to-WhatsApp in Texas
Across 14 Hispanic clinics and med spas Marketboost manages in Texas (Jul 4 – Oct 1, 2026 (90 days)), Google Ads cost a median US$17.6 per conversion (range US$10.7–US$38.3, n = 8 accounts) and Meta click-to-WhatsApp ads cost a median US$4.86 per WhatsApp conversation started (range US$2.09–US$6.22, n = 7), on ~US$140,000 of managed ad spend.
Updated: · André Autran · Agencia Marketboost
| Metric | Median | Range | Sample | Definition |
|---|---|---|---|---|
| Google Ads cost per conversion | US$17.6 | US$10.7–US$38.3 | n = 8 accounts (≥US$400 spend) | Call or form, depending on each account's setup |
| Meta click-to-WhatsApp cost per conversation | US$4.86 | US$2.09–US$6.22 | n = 7 accounts | WhatsApp conversation started from the ad |
Methodology: 14 Hispanic clinic and med spa accounts managed by Marketboost in Texas (Dallas–Fort Worth (Fort Worth, Irving, Arlington, Dallas), Houston, San Antonio, Austin, Kyle and Corpus Christi), Jul 4 – Oct 1, 2026 (90 days). Google Ads: median cost per conversion across n = 8 accounts with ≥US$400 spend; a conversion is a call or a form submission depending on each account's setup. Meta Ads: median cost per WhatsApp conversation started from click-to-WhatsApp ads, n = 7 accounts. Medians and ranges, not guarantees.
Where the accounts are
Dallas–Fort Worth (Fort Worth, Irving, Arlington, Dallas), Houston, San Antonio, Austin, Kyle and Corpus Christi
Limits
These are medians from accounts Marketboost manages, not a market survey. Conversions are inquiries (calls, forms or WhatsApp chats), not confirmed patients or revenue. Clinics and med spas are reported together. Results in other states or industries can differ.
How to cite
Marketboost (2026). Hispanic clinic advertising benchmarks, Texas, Jul 4 – Oct 1, 2026 (90 days). https://agenciamarketboost.com/hispanic-clinic-advertising-benchmarks
FAQ
How much does Google Ads cost per conversion for Hispanic clinics in Texas?
Median US$17.6 (range US$10.7–US$38.3) across n = 8 Marketboost-managed accounts with ≥US$400 spend, Jul 4 – Oct 1, 2026 (90 days). A conversion is a call or form depending on the account.
How much does a WhatsApp conversation from Meta ads cost for a clinic?
Median US$4.86 per conversation started (range US$2.09–US$6.22), n = 7 accounts, Jul 4 – Oct 1, 2026 (90 days).
How much ad spend is behind these numbers?
~US$140,000 in 90 days: ≈US$81k on Google Ads and ≈US$59k on Meta Ads, across 14 accounts.
Are clinic names published?
No. Data is aggregated and anonymous.