Marketboost does med spa marketing for aesthetic clinics with Hispanic and bilingual clientele in Texas: Meta Ads that open a WhatsApp conversation, Google Ads for people searching treatments nearby, and an AI assistant that answers in Spanish or English and books the consultation in your CRM.
Respuesta directaDirect answer: across the clinics and med spas we manage in Texas (Jul 4 – Oct 1, 2026 (90 days)), Meta click-to-WhatsApp ads cost a median US$4.86 per conversation started (range US$2.09–US$6.22, n = 7 accounts) and Google Ads a median US$17.6 per call or form (n = 8). Med spas and clinics are reported together; we don't publish a med-spa-only figure.
Actualizado: · Autor: André Autran · Agencia Marketboost
Aesthetic treatments are a considered purchase: people want to ask about the treatment, downtime and availability before booking. A form that gets a callback hours later loses most of them. A WhatsApp conversation that is answered in seconds — in the client's language — keeps them.
Meta Ads (Facebook and Instagram) with click-to-WhatsApp as the main objective, creative per treatment and per language; Google Ads for treatment searches near your location; and a bilingual AI assistant that answers frequent questions you approve, captures the lead's details and books the consultation in your CRM or calendar, handing off to staff when needed.
We don't promise results of treatments or before/after outcomes in ads, and we follow Meta and Google policies for health and beauty advertising.
1) Free audit over WhatsApp. 2) Tracking: WhatsApp conversations, calls and forms as separate conversions. 3) Creative and campaigns per treatment, in English and Spanish. 4) AI assistant connected to your booking system. 5) Weekly optimization and a live dashboard.
Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.
Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.
Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.
Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.
Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.
Spanish and English pages built for Core Web Vitals and continuous CRO.
Methodology: 14 Hispanic clinic and med spa accounts managed by Marketboost in Texas (Dallas–Fort Worth (Fort Worth, Irving, Arlington, Dallas), Houston, San Antonio, Austin, Kyle and Corpus Christi), Jul 4 – Oct 1, 2026 (90 days). Google Ads: median cost per conversion across n = 8 accounts with ≥US$400 spend; a conversion is a call or a form submission depending on each account's setup. Meta Ads: median cost per WhatsApp conversation started from click-to-WhatsApp ads, n = 7 accounts. Medians and ranges, not guarantees.
| Rubro | CPL (USD) | Canal | Conversiones | Nota |
|---|---|---|---|---|
| Google Ads — cost per conversion (call or form) | US$17.6 median | Google Ads | range US$10.7–US$38.3 | n = 8 accounts ≥US$400 spend · ~50,000 clicks |
| Meta click-to-WhatsApp — cost per conversation started | US$4.86 median | Meta Ads | range US$2.09–US$6.22 | n = 7 accounts · ~13,000 conversations |
| Managed ad spend in the period | ~US$140,000 | Google + Meta | ≈US$81k Google · ≈US$59k Meta | 14 clinic & med spa accounts |
Source: Marketboost-managed accounts. Full data: agenciamarketboost.com/hispanic-clinic-advertising-benchmarks Actualizado: Jul 4 – Oct 1, 2026 (90 days). Los rangos varían según estacionalidad, competencia y calidad del embudo.
How we work with Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.
Bookings depended entirely on organic Instagram posting.
"My bookings no longer depend on me posting every single day."
Expensive, low-quality portal leads with no Spanish follow-up.
"Now I get clients who already know what they want and speak my language."
Spanish-speaking patients dropped off the English intake form.
Missed after-hours calls and budget wasted on low-intent clicks.
Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.
"Llenaron el taller en 30 días. Vienen clientes nuevos todos los días desde Google y WhatsApp."
"El equipo entendió el negocio mejor que nosotros mismos. Resultados desde el primer mes."
"Aumentamos 65% las ventas totales en 3 meses. Increíble lo que lograron en tan poco tiempo."
For most med spas with a local, bilingual clientele: Meta Ads that open WhatsApp conversations, Google Ads for treatment searches nearby, and fast follow-up. An AI assistant that answers and books 24/7 closes the gap between interest and appointment.
In our Texas clinic and med spa accounts (Jul 4 – Oct 1, 2026 (90 days)), Meta click-to-WhatsApp ads cost a median US$4.86 per conversation started, range US$2.09–US$6.22, n = 7 accounts. A conversation is not a booked consultation.
Yes. Every campaign has a native Spanish version and an English version, and the AI assistant answers in the language the client writes in.
In Texas: Dallas–Fort Worth, Houston, San Antonio, Austin, Kyle and Corpus Christi. We work remotely with med spas elsewhere in the US too.
We quote after a free audit over WhatsApp. Ad spend goes directly to Meta or Google from your card; accounts are yours; no long-term contract.
Message us on WhatsApp. No commitment, with an actionable plan.