Healthcare marketing agency for clinics that serve Hispanic patients

Why clinics with Hispanic patients need a different playbook

Most medical marketing agencies run English-only campaigns that send patients to a web form. Spanish-speaking patients often search in Spanish, prefer to ask questions before booking, and expect an answer on WhatsApp — not a callback the next day. When the ad, the landing page and the follow-up don't match the patient's language, the clinic pays for clicks that never become visits.

That is the gap we work on. Today we manage 14 Hispanic clinic and med spa accounts in Dallas–Fort Worth (Fort Worth, Irving, Arlington, Dallas), Houston, San Antonio, Austin, Kyle and Corpus Christi, with ~US$140,000 of ad spend in the last 90 days (≈US$81k Google Ads, ≈US$59k Meta Ads).

What we run for medical clinics

Google Ads for patients already searching for a provider or service near them, with conversions defined as calls or forms depending on the clinic's setup; Meta Ads click-to-WhatsApp to start conversations with patients who are not searching yet; and a bilingual AI assistant on WhatsApp and SMS that answers frequent questions, collects the information your front desk needs and books the appointment in the CRM.

Insurance and Medicaid: we can mention what the clinic accepts if you tell us, but we never promise coverage or approval in ads or in the bot. Healthcare advertising policies (Google and Meta) are applied to every campaign.

Process

1) Free audit over WhatsApp: current campaigns, tracking and how fast the clinic answers. 2) Tracking: calls, forms and WhatsApp conversations measured as separate conversions. 3) Campaign build in English and Spanish, written natively. 4) AI assistant connected to your calendar or CRM, with handoff rules to staff. 5) Weekly optimization and a live dashboard; accounts stay in the clinic's name.

Our data, with the method next to it

Google Ads median cost per conversion: US$17.6 (range US$10.7–US$38.3; n = 8 accounts with ≥US$400 spend; ~50,000 clicks). Meta click-to-WhatsApp median cost per conversation started: US$4.86 (range US$2.09–US$6.22; n = 7; ~13,000 conversations). Period: Jul 4 – Oct 1, 2026 (90 days). Full methodology at /hispanic-clinic-advertising-benchmarks.