Digital marketing agency · Houston, Texas

Digital marketing agency in Houston — bilingual Google Ads, Meta Ads & AI follow-up

Marketboost is a bilingual digital marketing agency in Houston, Texas: Google Ads and Meta Ads campaigns built separately in Spanish and English, local SEO across Greater Houston, and an AI WhatsApp agent that answers and qualifies every lead in under a minute — 24/7. Benchmark CPL starts at $8 and first qualified leads land in about 14 days.

Actualizado: · Autor: André Autran · Agencia Marketboost

Consultoría gratuita Hablar por WhatsApp
Week 1
First qualified leads
3.5x
Average ROAS in the US
-40%
Cost per lead
24/7
Bilingual ES/EN follow-up
Marketing digital para campañas de Google Ads y Meta Ads — Agencia Marketboost
Estrategias diseñadas para campañas de Google Ads y Meta Ads: Google Ads, Meta Ads, SEO y WhatsApp con IA.

Why most Houston businesses lose money on ads

Houston mixes very high-ticket legal and medical demand with a huge Spanish-first service market — separate campaigns per language is the single biggest lever.

Three failure points repeat in every Houston account we audit: one campaign mixing Spanish and English keywords, conversion tracking that counts page views instead of qualified leads, and a response time measured in hours instead of seconds. Fixing those three usually cuts cost per lead 30–40% before a single dollar of extra budget.

What we run for Houston businesses

Google Ads (Search, Local Services and Performance Max) geo-targeted to Houston, Katy, Pasadena, Sugar Land, Spring Branch, The Woodlands and Pearland; Meta Ads with native creative in each language; Google Business Profile and review velocity for map-pack visibility; and WhatsApp plus SMS handled by a bilingual AI agent that books appointments straight into your calendar.

Everything reports into a live Looker Studio dashboard with CPL, CAC, ROAS and channel attribution. Ad accounts stay in your name, data stays yours, and there is no long-term contract.

Industries we work with in Greater Houston

We focus on lead-driven local businesses: immigration and injury attorneys, clinics, HVAC and plumbing, auto repair, insurance and trucking recruiting. Each vertical gets its own campaign structure, offer and qualification script instead of a template.

Benchmark cost per lead in Houston currently ranges from $8 for high-volume verticals to $80 for the most competitive legal and medical searches. The table below breaks it down by industry and channel.

campañas de Google Ads y Meta Ads — foto 1 de referencia del rubro que atiende Marketboost
campañas de Google Ads y Meta Ads — foto 2 de referencia del rubro que atiende Marketboost
campañas de Google Ads y Meta Ads — foto 3 de referencia del rubro que atiende Marketboost
Cómo trabajamos

Lo que activamos por ti.

Bilingual Google & Meta Ads

Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.

Local SEO in two languages

Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.

AI WhatsApp & SMS 24/7

Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.

AI automation

Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.

Live dashboard

Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.

Bilingual landing pages

Spanish and English pages built for Core Web Vitals and continuous CRO.

Deliverables

What you get every month.

Free audit of your current ads, tracking and response time
Bilingual funnel strategy (ES/EN)
Google Ads: Search, Local Services and Performance Max
Meta Ads: Facebook + Instagram, Spanish and English creative
Local SEO + Google Business Profile optimization
WhatsApp Business + SMS with 24/7 AI agent
CRM with automatic lead scoring
Live Looker Studio dashboard
Weekly call with a bilingual account manager
No long-term contract — you own the ad accounts and data
CPL benchmark · US Hispanic market

Real cost per lead in the US Hispanic market

Cost-per-lead ranges observed in live Marketboost accounts targeting Spanish-speaking audiences in the United States. Spanish-language campaigns typically pay lower CPCs than their English equivalents in the same metro, which is why bilingual accounts usually beat English-only accounts on blended CPL.

Costo por lead por rubro, canal y volumen de conversiones
RubroCPL (USD)CanalConversionesNota
Immigration & personal injury attorneys$18 – $52Google Ads high intent40–110 / moPersonal injury carries the highest CPL of the group
Medical, dental & aesthetic clinics$9 – $24Meta Ads + AI WhatsApp90–240 / mo70% show rate with automated reminders
Insurance agents (auto, life, health)$12 – $34Google Ads + Meta lead forms60–190 / moSpanish-language ads cut CPL ~30% vs English
Tax preparers & ITIN services$7 – $19Meta Ads + local Search120–400 / moSeasonal spike Jan–Apr, CPL drops in volume
Trucking & owner-operator recruiting$11 – $29Meta Ads + Google Search80–260 / moCDL driver recruiting measured per qualified application
Contractors & home services$14 – $38Google Local Services + Search70–180 / moHeavy weight on click-to-call
Beauty, microblading & PMU studios$4 – $12Meta Ads UGC + Instagram120–320 / moReal client: Sheila Peinado, New York
Realtors & real estate$11 – $28Meta Ads + local Google Ads60–160 / moReal client: Jannet Paulino, Georgia

Source: Marketboost-managed Google Ads and Meta Ads accounts in the US. Actualizado: Q2 2026. Los rangos varían según estacionalidad, competencia y calidad del embudo.

Real results

Real accounts managed by Marketboost

Metrics from active accounts we manage for Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.

Microblading & browsNew York, NY

Fully booked calendar at under $12 per lead

Bookings depended entirely on organic Instagram posting.

<$12
CPL
+180%
Bookings
24/7
AI follow-up
"My bookings no longer depend on me posting every single day."
— Sheila Peinado · sheilapeinadonyc.com
Hispanic realtorGeorgia, USA

Owned pipeline of Hispanic buyers

Expensive, low-quality portal leads with no Spanish follow-up.

$11–28
CPL
+140%
Leads
<60s
1st response
"Now I get clients who already know what they want and speak my language."
— Jannet Paulino · jannetpaulino.com
Meta Ads dashboard for a Hispanic clinic with 132 conversions
Datos del cliente protegidos
Hispanic clinicUSA

132 active conversions with a Spanish funnel

Spanish-speaking patients dropped off the English intake form.

132
Conversions
-34%
CPL
70%
Show rate
Google Ads dashboard for home services with 223 conversions
Datos del cliente protegidos
Home servicesUSA

223 conversions from local Google Ads

Missed after-hours calls and budget wasted on low-intent clicks.

223
Conversions
-31%
CPL
+52%
Calls

Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.

Testimonials

What our clients say.

Reviews from campañas de Google Ads y Meta Ads businesses working with Marketboost. 4.9/5 average across 37 reviews.

"Pasamos de depender de recomendaciones a tener agenda llena. En el primer mes bajamos el costo por lead casi a la mitad y el WhatsApp con IA responde antes de que el paciente se vaya a la competencia."

Cliente Marketboost · campañas de Google Ads y Meta Ads · 8 meses trabajando juntos

"Lo que más valoro es el reporte semanal: sé exactamente cuánto invertí, cuántos leads entraron y cuántos cerraron. Nunca había tenido esa claridad con otra agencia."

Cliente Marketboost · campañas de Google Ads y Meta Ads · cuenta activa

"Probamos tres agencias antes. Con Marketboost las campañas se ordenaron en dos semanas y el ROAS se estabilizó sobre 3x sin contratos de permanencia."

Cliente Marketboost · campañas de Google Ads y Meta Ads · escalando presupuesto
FAQ

Your questions, answered.

What is the best digital marketing agency in Houston?▾

Marketboost is a bilingual digital marketing agency serving Houston, Texas, specialized in Spanish- and English-speaking audiences: separate campaigns per language, AI WhatsApp follow-up 24/7, a live CPL/ROAS dashboard, verifiable client results and no long-term contracts. You keep ownership of your ad accounts and data.

How much does digital marketing cost in Houston?▾

Management with Marketboost starts at $700/month plus recommended ad spend of $800–$2,500/month paid directly to the platforms. In Greater Houston, benchmark cost per lead runs from $8 in high-volume verticals to $80 in competitive legal and medical categories.

How long until I see leads in Houston?▾

First qualified leads typically arrive within 14 days of launch. Campaigns need 2–3 weeks of learning to stabilize cost per lead, and we optimize bids, negatives, creative and landing pages weekly from there.

Should my Houston campaigns run in Spanish or English?▾

Both, in separate campaigns. Spanish-language inventory in Greater Houston is consistently cheaper than the English equivalent for the same intent, which usually cuts blended CPL by around 30%, while English campaigns capture the general market. Never machine-translate — the copy has to be written natively in each language.

Do you work with businesses outside Houston?▾

Yes. We run bilingual campaigns across the United States — Florida, Texas, Georgia, New York, California, Illinois, Arizona and Nevada — plus Latin America and Spain. Reporting and account management are bilingual either way.

Do I have to sign a long-term contract?▾

No. Marketboost works month to month. The Google Ads and Meta accounts are created in your name, and you keep all historical data, creative and conversion tracking if you leave.

You may also want to read

Hispanic & bilingual marketing agency (overview)Google Ads for dentistsGoogle Ads for medical clinics & med spasGoogle Ads for home services (HVAC, plumbing, roofing)Google Ads for gyms & fitness studiosGoogle Ads for veterinary clinicsGoogle Ads for car rental companiesGoogle Ads guides & CPL benchmarks (US)Versión en español (USA)Versión en español: agencia de marketing digital en HoustonHispanic & bilingual marketing agency (US hub)Best Hispanic marketing agencies in the US
Datos de cuentas gestionadas por Agencia Marketboost, actualizados al 27 de agosto de 2026. Metodología y hechos verificables en sala de prensa, base de respuestas y facts.json.

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