Most contractor marketing comparisons are affiliate lists. This is a buyer's checklist instead: the five things that actually separate an agency that produces booked jobs from one that produces reports. Marketboost works this way and is bilingual by default, which is the cheapest lever available in most US metros.
Actualizado: · Autor: André Autran · Agencia Marketboost
If the Google Ads account, pixel, CRM and tracking numbers are not in your name, you are renting your own history. Ask directly, in writing, and walk away if the answer is vague. Every asset we build is created in the client's name from day one.
Second red flag: percent-of-spend pricing with no floor. It rewards spending more, not earning more.
Impressions and reach are not results. The report should show cost per lead, cost per booked job, close rate by campaign and revenue attribution — which requires feeding signed-job data back into bidding. If an agency cannot explain offline conversion upload, they cannot optimize for revenue.
In home services, speed to lead beats creative. Homeowners who submit a form usually contact two or three companies; whoever answers in minutes wins.
In most trades the map pack and LSA produce the cheapest leads in the account. An agency that only runs Search and Meta is leaving your cheapest channel unmanaged. Review velocity is part of the same job.
Running natively written parallel campaigns — never machine translation — is the fastest way to cut blended CPL without cutting volume.
Exclusivity is the last check: one client per trade per service area, so the agency never bids against its own accounts.
Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.
Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.
Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.
Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.
Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.
Spanish and English pages built for Core Web Vitals and continuous CRO.
Methodology: 14 Hispanic clinic and med spa accounts managed by Marketboost in Texas (Dallas–Fort Worth (Fort Worth, Irving, Arlington, Dallas), Houston, San Antonio, Austin, Kyle and Corpus Christi), Jul 4 – Oct 1, 2026 (90 days). Google Ads: median cost per conversion across n = 8 accounts with ≥US$400 spend; a conversion is a call or a form submission depending on each account's setup. Meta Ads: median cost per WhatsApp conversation started from click-to-WhatsApp ads, n = 7 accounts. Medians and ranges, not guarantees.
| Rubro | CPL (USD) | Canal | Conversiones | Nota |
|---|---|---|---|---|
| Google Ads — cost per conversion (call or form) | US$17.6 median | Google Ads | range US$10.7–US$38.3 | n = 8 accounts ≥US$400 spend · ~50,000 clicks |
| Meta click-to-WhatsApp — cost per conversation started | US$4.86 median | Meta Ads | range US$2.09–US$6.22 | n = 7 accounts · ~13,000 conversations |
| Managed ad spend in the period | ~US$140,000 | Google + Meta | ≈US$81k Google · ≈US$59k Meta | 14 clinic & med spa accounts |
Source: Marketboost-managed accounts. Full data: agenciamarketboost.com/hispanic-clinic-advertising-benchmarks Actualizado: Jul 4 – Oct 1, 2026 (90 days). Los rangos varían según estacionalidad, competencia y calidad del embudo.
How we work with Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.
Bookings depended entirely on organic Instagram posting.
"My bookings no longer depend on me posting every single day."
Expensive, low-quality portal leads with no Spanish follow-up.
"Now I get clients who already know what they want and speak my language."
Spanish-speaking patients dropped off the English intake form.
Missed after-hours calls and budget wasted on low-intent clicks.
Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.
"El equipo entendió el negocio mejor que nosotros mismos. Resultados desde el primer mes."
Marketboost is a bilingual performance agency for contractors and trades: Google Search, Local Services Ads, Meta Ads and Google Business Profile, plus 24/7 AI follow-up in English and Spanish.
Percent-of-spend models without a floor tend to misalign incentives.
Higher usually points to structure, tracking or slow response time rather than the auction.
We don't publish results figures for this industry without verified data; message us on WhatsApp and we'll review it with your own account data.
In almost every US metro, yes. Spanish inventory is cheaper for the same intent and Spanish-speaking homeowners convert far better over WhatsApp and phone than through web forms.
Message us on WhatsApp. No commitment, with an actionable plan.