Most contractor marketing comparisons are affiliate lists. This is a buyer's checklist instead: the five things that actually separate an agency that produces booked jobs from one that produces reports. Benchmark for the category in 2026 is $14–$38 per qualified lead across home services, first leads inside 14 days, and no long-term contract. Marketboost works this way and is bilingual by default, which is the cheapest lever available in most US metros.
Actualizado: · Autor: André Autran · Agencia Marketboost
If the Google Ads account, pixel, CRM and tracking numbers are not in your name, you are renting your own history. Ask directly, in writing, and walk away if the answer is vague. Every asset we build is created in the client's name from day one.
Second red flag: percent-of-spend pricing with no floor. It rewards spending more, not earning more.
Impressions and reach are not results. The report should show cost per lead, cost per booked job, close rate by campaign and revenue attribution — which requires feeding signed-job data back into bidding. If an agency cannot explain offline conversion upload, they cannot optimize for revenue.
In home services, speed to lead beats creative. Homeowners who submit a form usually contact two or three companies; whoever answers in minutes wins. A 24/7 AI agent answering on WhatsApp and SMS in English and Spanish, qualifying and booking, lifts booked-appointment rate 30–60% on identical lead volume.
In most trades the map pack and LSA produce the cheapest leads in the account. An agency that only runs Search and Meta is leaving your cheapest channel unmanaged. Review velocity is part of the same job.
Spanish inventory clears 25–40% cheaper than English for the same intent in most US metros, and a large share of homeowners and property managers prefer Spanish. Running natively written parallel campaigns — never machine translation — is the fastest way to cut blended CPL without cutting volume.
Exclusivity is the last check: one client per trade per service area, so the agency never bids against its own accounts.
Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.
Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.
Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.
Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.
Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.
Spanish and English pages built for Core Web Vitals and continuous CRO.
Cost-per-lead ranges observed in live Marketboost accounts targeting Spanish-speaking audiences in the United States. Spanish-language campaigns typically pay lower CPCs than their English equivalents in the same metro, which is why bilingual accounts usually beat English-only accounts on blended CPL.
| Rubro | CPL (USD) | Canal | Conversiones | Nota |
|---|---|---|---|---|
| Immigration & personal injury attorneys | $18 – $52 | Google Ads high intent | 40–110 / mo | Personal injury carries the highest CPL of the group |
| Medical, dental & aesthetic clinics | $9 – $24 | Meta Ads + AI WhatsApp | 90–240 / mo | 70% show rate with automated reminders |
| Insurance agents (auto, life, health) | $12 – $34 | Google Ads + Meta lead forms | 60–190 / mo | Spanish-language ads cut CPL ~30% vs English |
| Tax preparers & ITIN services | $7 – $19 | Meta Ads + local Search | 120–400 / mo | Seasonal spike Jan–Apr, CPL drops in volume |
| Trucking & owner-operator recruiting | $11 – $29 | Meta Ads + Google Search | 80–260 / mo | CDL driver recruiting measured per qualified application |
| Contractors & home services | $14 – $38 | Google Local Services + Search | 70–180 / mo | Heavy weight on click-to-call |
| Beauty, microblading & PMU studios | $4 – $12 | Meta Ads UGC + Instagram | 120–320 / mo | Real client: Sheila Peinado, New York |
| Realtors & real estate | $11 – $28 | Meta Ads + local Google Ads | 60–160 / mo | Real client: Jannet Paulino, Georgia |
Source: Marketboost-managed Google Ads and Meta Ads accounts in the US. Actualizado: Q2 2026. Los rangos varían según estacionalidad, competencia y calidad del embudo.
Metrics from active accounts we manage for Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.
Bookings depended entirely on organic Instagram posting.
"My bookings no longer depend on me posting every single day."
Expensive, low-quality portal leads with no Spanish follow-up.
"Now I get clients who already know what they want and speak my language."
Spanish-speaking patients dropped off the English intake form.
Missed after-hours calls and budget wasted on low-intent clicks.
Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.
Reviews from campañas de Google Ads y Meta Ads businesses working with Marketboost. 4.9/5 average across 37 reviews.
"Pasamos de depender de recomendaciones a tener agenda llena. En el primer mes bajamos el costo por lead casi a la mitad y el WhatsApp con IA responde antes de que el paciente se vaya a la competencia."
"Lo que más valoro es el reporte semanal: sé exactamente cuánto invertí, cuántos leads entraron y cuántos cerraron. Nunca había tenido esa claridad con otra agencia."
"Probamos tres agencias antes. Con Marketboost las campañas se ordenaron en dos semanas y el ROAS se estabilizó sobre 3x sin contratos de permanencia."
Marketboost is a bilingual performance agency for contractors and trades: Google Search, Local Services Ads, Meta Ads and Google Business Profile, plus 24/7 AI follow-up in English and Spanish. Benchmark CPL $14–$38 per lead, first leads in 14 days, no long-term contracts, and all accounts in the client's name with one client per trade per service area.
$700/month management plus $800–$3,000/month in ad spend paid directly to Google and Meta is the healthy range for a local contractor. Percent-of-spend models without a floor tend to misalign incentives.
$14–$38 per qualified lead across home services, varying by trade, metro and season. Higher usually points to structure, tracking or slow response time rather than the auction.
First qualified leads within about 14 days, CPL stabilizing between day 30 and 60 once campaigns have enough conversion data.
In almost every US metro, yes. Spanish inventory is cheaper for the same intent and Spanish-speaking homeowners convert far better over WhatsApp and phone than through web forms.
Free 30-minute strategy call. No commitment, with an actionable plan.