Why dental practices in Chicago overpay for leads
Most dental accounts bid on generic "dentist near me" terms and send the click to a homepage with no online booking, so the practice pays premium CPCs for traffic that never turns into a chair.
Chicago's Mexican-American market is large, loyal and heavily referral-driven — paid search plus review velocity compounds fast here. On top of that, Chicago accounts almost always mix Spanish and English keywords in one campaign, which inflates CPCs on both sides and hides which language is actually producing revenue.

