Why dental practices in Miami overpay for leads
Most dental accounts bid on generic "dentist near me" terms and send the click to a homepage with no online booking, so the practice pays premium CPCs for traffic that never turns into a chair.
Miami runs the most expensive auctions in Florida in English, while the same searches in Spanish cost far less — and more than 70% of the metro speaks Spanish at home. On top of that, Miami accounts almost always mix Spanish and English keywords in one campaign, which inflates CPCs on both sides and hides which language is actually producing revenue.
