Why dental practices in New York overpay for leads
Most dental accounts bid on generic "dentist near me" terms and send the click to a homepage with no online booking, so the practice pays premium CPCs for traffic that never turns into a chair.
NYC has the densest Dominican, Mexican and Colombian populations in the country, and mobile click-to-WhatsApp beats form fills by a wide margin. On top of that, New York accounts almost always mix Spanish and English keywords in one campaign, which inflates CPCs on both sides and hides which language is actually producing revenue.

