Why dental practices in San Antonio overpay for leads
Most dental accounts bid on generic "dentist near me" terms and send the click to a homepage with no online booking, so the practice pays premium CPCs for traffic that never turns into a chair.
San Antonio is majority Hispanic, which makes Spanish-first campaigns the primary channel rather than a secondary experiment. On top of that, San Antonio accounts almost always mix Spanish and English keywords in one campaign, which inflates CPCs on both sides and hides which language is actually producing revenue.

