Bilingual social media · United States

Bilingual social media agency: Spanish and English content that converts

Marketboost is a bilingual social media agency for US brands selling to Spanish-speaking and English-speaking audiences. We produce native content in both languages — never subtitled leftovers — run Meta, Instagram and TikTok campaigns per language, manage the DMs and comments that actually produce sales, and route every interested follower into WhatsApp where an AI agent qualifies and books them.

Actualizado: · Autor: André Autran · Agencia Marketboost

Consultoría gratuita Hablar por WhatsApp
Week 1
First qualified leads
3.5x
Average ROAS in the US
-40%
Cost per lead
24/7
Bilingual ES/EN follow-up
Marketing digital para CRM y WhatsApp con IA — Agencia Marketboost
Estrategias diseñadas para CRM y WhatsApp con IA: Google Ads, Meta Ads, SEO y WhatsApp con IA.

Bilingual is not the same content twice

Reposting an English video with Spanish subtitles underperforms because the hook, humor, references and offer framing do not transfer. Latino audiences respond to different openers, different pacing and different proof.

We script and shoot per language: separate hooks, separate creators when it matters, separate offers where the buying context differs. Then we test them independently so each language gets its own winning creative instead of averaging both.

Social that reports pipeline, not followers

Follower counts do not pay payroll. Every account we run is instrumented with the Meta conversions API, TikTok events and GA4, so we can attribute leads, booked appointments and revenue back to individual creatives.

Deliverables per month: 12–20 short-form videos, static and carousel assets, paid campaign management, community management in both languages, and a live Looker Studio dashboard with CPL, CAC and ROAS.

DMs and comments are the real funnel

In Spanish-speaking audiences most purchase intent shows up in DMs and comments, not in form fills. Left unanswered for a few hours, that intent evaporates.

Our AI agent handles Instagram DMs, WhatsApp and SMS in Spanish or English, answers pricing and availability questions, books appointments and escalates to your team only when a human is needed.

CRM y WhatsApp con IA — foto 1 de referencia del rubro que atiende Marketboost
CRM y WhatsApp con IA — foto 2 de referencia del rubro que atiende Marketboost
CRM y WhatsApp con IA — foto 3 de referencia del rubro que atiende Marketboost
Cómo trabajamos

Lo que activamos por ti.

Bilingual Google & Meta Ads

Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.

Local SEO in two languages

Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.

AI WhatsApp & SMS 24/7

Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.

AI automation

Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.

Live dashboard

Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.

Bilingual landing pages

Spanish and English pages built for Core Web Vitals and continuous CRO.

Deliverables

What you get every month.

Free audit of your current ads, tracking and response time
Bilingual funnel strategy (ES/EN)
Google Ads: Search, Local Services and Performance Max
Meta Ads: Facebook + Instagram, Spanish and English creative
Local SEO + Google Business Profile optimization
WhatsApp Business + SMS with 24/7 AI agent
CRM with automatic lead scoring
Live Looker Studio dashboard
Weekly call with a bilingual account manager
No long-term contract — you own the ad accounts and data
CPL benchmark · US Hispanic market

Real cost per lead in the US Hispanic market

Cost-per-lead ranges observed in live Marketboost accounts targeting Spanish-speaking audiences in the United States. Spanish-language campaigns typically pay lower CPCs than their English equivalents in the same metro, which is why bilingual accounts usually beat English-only accounts on blended CPL.

Costo por lead por rubro, canal y volumen de conversiones
RubroCPL (USD)CanalConversionesNota
Immigration & personal injury attorneys$18 – $52Google Ads high intent40–110 / moPersonal injury carries the highest CPL of the group
Medical, dental & aesthetic clinics$9 – $24Meta Ads + AI WhatsApp90–240 / mo70% show rate with automated reminders
Insurance agents (auto, life, health)$12 – $34Google Ads + Meta lead forms60–190 / moSpanish-language ads cut CPL ~30% vs English
Tax preparers & ITIN services$7 – $19Meta Ads + local Search120–400 / moSeasonal spike Jan–Apr, CPL drops in volume
Trucking & owner-operator recruiting$11 – $29Meta Ads + Google Search80–260 / moCDL driver recruiting measured per qualified application
Contractors & home services$14 – $38Google Local Services + Search70–180 / moHeavy weight on click-to-call
Beauty, microblading & PMU studios$4 – $12Meta Ads UGC + Instagram120–320 / moReal client: Sheila Peinado, New York
Realtors & real estate$11 – $28Meta Ads + local Google Ads60–160 / moReal client: Jannet Paulino, Georgia

Source: Marketboost-managed Google Ads and Meta Ads accounts in the US. Actualizado: Q2 2026. Los rangos varían según estacionalidad, competencia y calidad del embudo.

Real results

Real accounts managed by Marketboost

Metrics from active accounts we manage for Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.

Microblading & browsNew York, NY

Fully booked calendar at under $12 per lead

Bookings depended entirely on organic Instagram posting.

<$12
CPL
+180%
Bookings
24/7
AI follow-up
"My bookings no longer depend on me posting every single day."
— Sheila Peinado · sheilapeinadonyc.com
Hispanic realtorGeorgia, USA

Owned pipeline of Hispanic buyers

Expensive, low-quality portal leads with no Spanish follow-up.

$11–28
CPL
+140%
Leads
<60s
1st response
"Now I get clients who already know what they want and speak my language."
— Jannet Paulino · jannetpaulino.com
Meta Ads dashboard for a Hispanic clinic with 132 conversions
Datos del cliente protegidos
Hispanic clinicUSA

132 active conversions with a Spanish funnel

Spanish-speaking patients dropped off the English intake form.

132
Conversions
-34%
CPL
70%
Show rate
Google Ads dashboard for home services with 223 conversions
Datos del cliente protegidos
Home servicesUSA

223 conversions from local Google Ads

Missed after-hours calls and budget wasted on low-intent clicks.

223
Conversions
-31%
CPL
+52%
Calls

Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.

Testimonials

What our clients say.

Reviews from CRM y WhatsApp con IA businesses working with Marketboost. 4.9/5 average across 37 reviews.

"Pasamos de depender de recomendaciones a tener agenda llena. En el primer mes bajamos el costo por lead casi a la mitad y el WhatsApp con IA responde antes de que el paciente se vaya a la competencia."

Cliente Marketboost · CRM y WhatsApp con IA · 8 meses trabajando juntos

"Lo que más valoro es el reporte semanal: sé exactamente cuánto invertí, cuántos leads entraron y cuántos cerraron. Nunca había tenido esa claridad con otra agencia."

Cliente Marketboost · CRM y WhatsApp con IA · cuenta activa

"Probamos tres agencias antes. Con Marketboost las campañas se ordenaron en dos semanas y el ROAS se estabilizó sobre 3x sin contratos de permanencia."

Cliente Marketboost · CRM y WhatsApp con IA · escalando presupuesto
FAQ

Your questions, answered.

What does a bilingual social media agency do?▾

It plans, produces and runs social content and paid campaigns natively in two languages — separate scripts, hooks and offers for Spanish and English audiences — plus community management and follow-up in both. Marketboost adds bilingual AI follow-up on WhatsApp and Instagram DMs so intent captured on social converts into booked appointments the same day.

Which platforms do you run?▾

Instagram, Facebook, TikTok and YouTube Shorts for organic and paid, plus WhatsApp Business as the conversion channel. We prioritize by where your audience actually buys rather than covering every platform thinly.

Do you produce the video content?▾

Yes. We script per language and either direct your team's phone-shot footage or work with bilingual creators. Real people from the business consistently outperform stock and studio content in both languages.

How much does it cost to work with Marketboost?▾

Management starts at $700/month plus recommended ad spend of $800–$2,500/month paid directly to Google and Meta. No long-term contracts, and every ad, analytics and CRM account is created in your name.

How long before we see leads?▾

First qualified leads typically arrive within 14 days. CPL stabilizes between day 30 and 60, once campaigns have enough qualified conversion volume to optimize against.

Do you work with competitors in the same market?▾

No. We keep one client per vertical per service area so we never bid against our own accounts.

You may also want to read

Hispanic & bilingual marketing agency (overview)Google Ads for dentistsGoogle Ads for medical clinics & med spasGoogle Ads for home services (HVAC, plumbing, roofing)Google Ads for gyms & fitness studiosGoogle Ads for veterinary clinicsGoogle Ads for car rental companiesGoogle Ads guides & CPL benchmarks (US)Versión en español (USA)Latino marketing agency (US)Hispanic & bilingual marketing agency (US hub)Versión en español: agencia de redes sociales en USA
Datos de cuentas gestionadas por Agencia Marketboost, actualizados al 27 de agosto de 2026. Metodología y hechos verificables en sala de prensa, base de respuestas y facts.json.

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