Why plastic surgery practices in Chicago overpay for leads
High-ticket surgical leads need a long nurture cycle, but most accounts measure success at the form fill and never track which consults actually book surgery.
Chicago's Mexican-American market is large, loyal and heavily referral-driven — paid search plus review velocity compounds fast here. On top of that, Chicago accounts almost always mix Spanish and English keywords in one campaign, which inflates CPCs on both sides and hides which language is actually producing revenue.
