Why restaurants and food brands in Miami overpay for leads
Restaurant advertising fails when it chases followers instead of covers. Reach without a reservation or order event is unmeasurable spend.
Miami runs the most expensive auctions in Florida in English, while the same searches in Spanish cost far less — and more than 70% of the metro speaks Spanish at home. On top of that, Miami accounts almost always mix Spanish and English keywords in one campaign, which inflates CPCs on both sides and hides which language is actually producing revenue.

