Why roofing contractors in Las Vegas overpay for leads
Shared lead marketplaces resell the same homeowner to five contractors. Paying for exclusive first-party leads is cheaper per signed job even at a higher CPL.
Las Vegas has a Spanish-speaking service economy that almost nobody targets properly in paid search, so CPCs stay low relative to intent. On top of that, Las Vegas accounts almost always mix Spanish and English keywords in one campaign, which inflates CPCs on both sides and hides which language is actually producing revenue.

