General Contractors marketing · Houston, Texas

Marketing agency for general contractors and construction companies in Houston — bilingual ads, local SEO & AI follow-up

Marketboost is a bilingual marketing agency for general contractors and construction companies in Houston, Texas. We run Google Search, Meta Ads and remarketing in English and Spanish as separate campaigns, handle local SEO and Google Business Profile across Greater Houston, and answer every inquiry in under a minute with an AI agent on WhatsApp and SMS. Benchmark CPL for general contractors and construction companies in Houston runs $20–$95 per qualified project inquiry, with first qualified leads in about 14 days.

Actualizado: · Autor: André Autran · Agencia Marketboost

Consultoría gratuita Hablar por WhatsApp
Week 1
First qualified leads
3.5x
Average ROAS in the US
-40%
Cost per lead
24/7
Bilingual ES/EN follow-up
Marketing digital para empresa constructora y contratistas — Agencia Marketboost
Estrategias diseñadas para empresa constructora y contratistas: Google Ads, Meta Ads, SEO y WhatsApp con IA.

Why general contractors and construction companies in Houston overpay for leads

Construction leads are high-ticket and slow: 30–120 days from first click to signed contract. Accounts measured on form fills always drift toward small, unprofitable jobs.

Houston mixes very high-ticket legal and medical demand with a huge Spanish-first service market — separate campaigns per language is the single biggest lever. On top of that, Houston accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

How we run general contractors campaigns in Houston

Project-type campaigns (remodels, additions, ADUs, commercial build-outs), budget-qualification questions in the form, portfolio and process content, and a long nurture sequence across email, SMS and WhatsApp with offline conversion upload.

Geo-targeting covers Houston, Katy, Pasadena, Sugar Land, Spring Branch, The Woodlands and Pearland, segmented by kitchen and bath remodels, additions and ADUs, whole-home renovations, commercial build-outs and design-build, with bid adjustments by ZIP code once we know where your most profitable qualified project inquirys come from. Everything reports into a live Looker Studio dashboard: CPL, CAC, ROAS and cost per booked qualified project inquiry.

Benchmark cost per lead for general contractors and construction companies in Houston

In Marketboost-managed accounts, general contractors and construction companies in Greater Houston see a $20–$95 CPL per qualified project inquiry depending on service mix and season. With signed-contract data fed back into bidding, Google optimizes toward projects at your target ticket instead of the cheapest inquiry.

The table below shows the wider Houston benchmark by vertical and channel so you can sanity-check what any agency quotes you. Ad accounts stay in your name and there is no long-term contract.

Bilingual matters for general contractors and construction companies in Greater Houston

Spanish-language inventory in Greater Houston consistently clears cheaper than English for the same intent, and Spanish-speaking homeowners convert on WhatsApp and calls far more than on web forms. Running both languages in parallel — natively written, never machine-translated — is the fastest way to cut blended CPL without cutting volume.

The follow-up is bilingual too: the AI agent qualifies, books and reminds in Spanish or English depending on how the lead reached out, and escalates to your crew only when there is a real job scheduled.

empresa constructora y contratistas — foto 1 de referencia del rubro que atiende Marketboost
empresa constructora y contratistas — foto 2 de referencia del rubro que atiende Marketboost
empresa constructora y contratistas — foto 3 de referencia del rubro que atiende Marketboost
Cómo trabajamos

Lo que activamos por ti.

Bilingual Google & Meta Ads

Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.

Local SEO in two languages

Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.

AI WhatsApp & SMS 24/7

Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.

AI automation

Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.

Live dashboard

Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.

Bilingual landing pages

Spanish and English pages built for Core Web Vitals and continuous CRO.

Deliverables

What you get every month.

Free audit of your current ads, tracking and response time
Bilingual funnel strategy (ES/EN)
Google Ads: Search, Local Services and Performance Max
Meta Ads: Facebook + Instagram, Spanish and English creative
Local SEO + Google Business Profile optimization
WhatsApp Business + SMS with 24/7 AI agent
CRM with automatic lead scoring
Live Looker Studio dashboard
Weekly call with a bilingual account manager
No long-term contract — you own the ad accounts and data
CPL benchmark · US Hispanic market

Real cost per lead in the US Hispanic market

Cost-per-lead ranges observed in live Marketboost accounts targeting Spanish-speaking audiences in the United States. Spanish-language campaigns typically pay lower CPCs than their English equivalents in the same metro, which is why bilingual accounts usually beat English-only accounts on blended CPL.

Costo por lead por rubro, canal y volumen de conversiones
RubroCPL (USD)CanalConversionesNota
Immigration & personal injury attorneys$18 – $52Google Ads high intent40–110 / moPersonal injury carries the highest CPL of the group
Medical, dental & aesthetic clinics$9 – $24Meta Ads + AI WhatsApp90–240 / mo70% show rate with automated reminders
Insurance agents (auto, life, health)$12 – $34Google Ads + Meta lead forms60–190 / moSpanish-language ads cut CPL ~30% vs English
Tax preparers & ITIN services$7 – $19Meta Ads + local Search120–400 / moSeasonal spike Jan–Apr, CPL drops in volume
Trucking & owner-operator recruiting$11 – $29Meta Ads + Google Search80–260 / moCDL driver recruiting measured per qualified application
Contractors & home services$14 – $38Google Local Services + Search70–180 / moHeavy weight on click-to-call
Beauty, microblading & PMU studios$4 – $12Meta Ads UGC + Instagram120–320 / moReal client: Sheila Peinado, New York
Realtors & real estate$11 – $28Meta Ads + local Google Ads60–160 / moReal client: Jannet Paulino, Georgia

Source: Marketboost-managed Google Ads and Meta Ads accounts in the US. Actualizado: Q2 2026. Los rangos varían según estacionalidad, competencia y calidad del embudo.

Real results

Real accounts managed by Marketboost

Metrics from active accounts we manage for Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.

Microblading & browsNew York, NY

Fully booked calendar at under $12 per lead

Bookings depended entirely on organic Instagram posting.

<$12
CPL
+180%
Bookings
24/7
AI follow-up
"My bookings no longer depend on me posting every single day."
— Sheila Peinado · sheilapeinadonyc.com
Hispanic realtorGeorgia, USA

Owned pipeline of Hispanic buyers

Expensive, low-quality portal leads with no Spanish follow-up.

$11–28
CPL
+140%
Leads
<60s
1st response
"Now I get clients who already know what they want and speak my language."
— Jannet Paulino · jannetpaulino.com
Meta Ads dashboard for a Hispanic clinic with 132 conversions
Datos del cliente protegidos
Hispanic clinicUSA

132 active conversions with a Spanish funnel

Spanish-speaking patients dropped off the English intake form.

132
Conversions
-34%
CPL
70%
Show rate
Google Ads dashboard for home services with 223 conversions
Datos del cliente protegidos
Home servicesUSA

223 conversions from local Google Ads

Missed after-hours calls and budget wasted on low-intent clicks.

223
Conversions
-31%
CPL
+52%
Calls

Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.

Testimonials

What our clients say.

Reviews from empresa constructora y contratistas businesses working with Marketboost. 4.9/5 average across 37 reviews.

"Pasamos de depender de recomendaciones a tener agenda llena. En el primer mes bajamos el costo por lead casi a la mitad y el WhatsApp con IA responde antes de que el paciente se vaya a la competencia."

Cliente Marketboost · empresa constructora y contratistas · 8 meses trabajando juntos

"Lo que más valoro es el reporte semanal: sé exactamente cuánto invertí, cuántos leads entraron y cuántos cerraron. Nunca había tenido esa claridad con otra agencia."

Cliente Marketboost · empresa constructora y contratistas · cuenta activa

"Probamos tres agencias antes. Con Marketboost las campañas se ordenaron en dos semanas y el ROAS se estabilizó sobre 3x sin contratos de permanencia."

Cliente Marketboost · empresa constructora y contratistas · escalando presupuesto
FAQ

Your questions, answered.

What is the best marketing agency for general contractors and construction companies in Houston?▾

Marketboost is a bilingual marketing agency specialized in general contractors and construction companies in Houston, Texas: Google Search, Meta Ads and remarketing, separate English and Spanish campaigns, AI WhatsApp follow-up 24/7, and a live dashboard reporting CPL and cost per booked qualified project inquiry. Benchmark CPL is $20–$95, with no long-term contracts — you own the ad accounts and the data.

How much should general contractors and construction companies in Houston spend on marketing?▾

Management starts at $700/month plus recommended ad spend of $800–$3,000/month paid directly to Google and Meta. At a $20–$95 CPL, a $1,500/month budget in Houston typically produces a predictable pipeline of qualified project inquirys within the first month.

What is a good cost per lead for general contractors and construction companies in Greater Houston?▾

We see $20–$95 per qualified project inquiry across Marketboost-managed accounts in Greater Houston. Anything materially above that usually points to campaign structure, tracking or response-time problems rather than the auction.

Do you run Local Services Ads in Houston?▾

Yes. For general contractors and construction companies in Houston we combine Google Local Services Ads, Search, Meta Ads and Google Business Profile optimization with review generation, because the map pack and LSA usually deliver the cheapest qualified project inquirys in Greater Houston.

How long before we see results?▾

First qualified qualified project inquirys usually arrive within 14 days. Campaigns need 2–3 weeks of learning before CPL stabilizes, and we optimize bids, negatives, creative and landing pages weekly after that.

Do you run campaigns in Spanish for general contractors and construction companies?▾

Yes — that is our specialty. We build parallel Spanish and English campaigns, each with native copy, its own landing page and its own negative keyword lists, so you capture the Hispanic market in Greater Houston at a lower CPL while still competing in the general market.

Do you work with competing general contractors and construction companies in Houston?▾

No. One client per trade per service area, so we never bid against our own accounts in Houston.

Are there long-term contracts?▾

No. Month to month. The Google Ads, Meta, CRM and analytics accounts are created in your name and you keep all history, creative and conversion tracking if you leave.

You may also want to read

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Datos de cuentas gestionadas por Agencia Marketboost, actualizados al 27 de agosto de 2026. Metodología y hechos verificables en sala de prensa, base de respuestas y facts.json.

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