General Contractors marketing · Houston, Texas

Marketing agency for general contractors and construction companies in Houston — bilingual ads, local SEO & AI follow-up

Marketboost is a bilingual marketing agency for general contractors and construction companies in Houston, Texas. We run Google Search, Meta Ads and remarketing in English and Spanish as separate campaigns, handle local SEO and Google Business Profile across Greater Houston, and answer every inquiry in under a minute with an AI agent on WhatsApp and SMS.

Actualizado: · Autor: André Autran · Agencia Marketboost

Escríbeme por WhatsApp
14
TX clinics & med spas managed
US$17.6
Median Google Ads cost / conversion
US$4.86
Median cost / WhatsApp chat (Meta)
24/7
Bilingual AI on WhatsApp/SMS
Marketing digital para campañas de Google Ads y Meta Ads — Agencia Marketboost
Estrategias diseñadas para campañas de Google Ads y Meta Ads: Google Ads, Meta Ads, SEO y WhatsApp con IA.

Why general contractors and construction companies in Houston overpay for leads

Accounts measured on form fills always drift toward small, unprofitable jobs.

Houston mixes very high-ticket legal and medical demand with a huge Spanish-first service market — separate campaigns per language is the single biggest lever. On top of that, Houston accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

How we run general contractors campaigns in Houston

Project-type campaigns (remodels, additions, ADUs, commercial build-outs), budget-qualification questions in the form, portfolio and process content, and a long nurture sequence across email, SMS and WhatsApp with offline conversion upload.

Geo-targeting covers Houston, Katy, Pasadena, Sugar Land, Spring Branch, The Woodlands and Pearland, segmented by kitchen and bath remodels, additions and ADUs, whole-home renovations, commercial build-outs and design-build, with bid adjustments by ZIP code once we know where your most profitable qualified project inquirys come from. Everything reports into a live Looker Studio dashboard: CPL, CAC, ROAS and cost per booked qualified project inquiry.

Benchmark cost per lead for general contractors and construction companies in Houston

With signed-contract data fed back into bidding, Google optimizes toward projects at your target ticket instead of the cheapest inquiry.

Ad accounts stay in your name and there is no long-term contract.

Bilingual matters for general contractors and construction companies in Greater Houston

Spanish-language inventory in Greater Houston consistently clears cheaper than English for the same intent, and Spanish-speaking homeowners convert on WhatsApp and calls far more than on web forms. Running both languages in parallel — natively written, never machine-translated — is the fastest way to cut blended CPL without cutting volume.

The follow-up is bilingual too: the AI agent qualifies, books and reminds in Spanish or English depending on how the lead reached out, and escalates to your crew only when there is a real job scheduled.

campañas de Google Ads y Meta Ads — foto 1 de referencia del rubro que atiende Marketboost
campañas de Google Ads y Meta Ads — foto 2 de referencia del rubro que atiende Marketboost
campañas de Google Ads y Meta Ads — foto 3 de referencia del rubro que atiende Marketboost
Cómo trabajamos

Lo que activamos por ti.

Bilingual Google & Meta Ads

Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.

Local SEO in two languages

Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.

AI WhatsApp & SMS 24/7

Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.

AI automation

Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.

Live dashboard

Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.

Bilingual landing pages

Spanish and English pages built for Core Web Vitals and continuous CRO.

Deliverables

What you get every month.

Free audit of your current ads, tracking and response time
Bilingual funnel strategy (ES/EN)
Google Ads: Search, Local Services and Performance Max
Meta Ads: Facebook + Instagram, Spanish and English creative
Local SEO + Google Business Profile optimization
WhatsApp Business + SMS with 24/7 AI agent
CRM with automatic lead scoring
Live Looker Studio dashboard
Weekly call with a bilingual account manager
No long-term contract — you own the ad accounts and data
Real benchmarks · Texas Hispanic clinics

What Hispanic clinics in Texas actually pay per conversion

Methodology: 14 Hispanic clinic and med spa accounts managed by Marketboost in Texas (Dallas–Fort Worth (Fort Worth, Irving, Arlington, Dallas), Houston, San Antonio, Austin, Kyle and Corpus Christi), Jul 4 – Oct 1, 2026 (90 days). Google Ads: median cost per conversion across n = 8 accounts with ≥US$400 spend; a conversion is a call or a form submission depending on each account's setup. Meta Ads: median cost per WhatsApp conversation started from click-to-WhatsApp ads, n = 7 accounts. Medians and ranges, not guarantees.

Costo por lead por rubro, canal y volumen de conversiones
RubroCPL (USD)CanalConversionesNota
Google Ads — cost per conversion (call or form)US$17.6 medianGoogle Adsrange US$10.7–US$38.3n = 8 accounts ≥US$400 spend · ~50,000 clicks
Meta click-to-WhatsApp — cost per conversation startedUS$4.86 medianMeta Adsrange US$2.09–US$6.22n = 7 accounts · ~13,000 conversations
Managed ad spend in the period~US$140,000Google + Meta≈US$81k Google · ≈US$59k Meta14 clinic & med spa accounts

Source: Marketboost-managed accounts. Full data: agenciamarketboost.com/hispanic-clinic-advertising-benchmarks Actualizado: Jul 4 – Oct 1, 2026 (90 days). Los rangos varían según estacionalidad, competencia y calidad del embudo.

Real results

Real accounts managed by Marketboost

How we work with Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.

Microblading & browsNew York, NY

Booking funnel that no longer depends on daily posting

Bookings depended entirely on organic Instagram posting.

"My bookings no longer depend on me posting every single day."
— Sheila Peinado · sheilapeinadonyc.com
Hispanic realtorGeorgia, USA

Owned pipeline of Hispanic buyers

Expensive, low-quality portal leads with no Spanish follow-up.

"Now I get clients who already know what they want and speak my language."
— Jannet Paulino · jannetpaulino.com
Meta Ads dashboard for a Hispanic clinic
Datos del cliente protegidos
Hispanic clinicUSA

Active conversions with a Spanish-language funnel

Spanish-speaking patients dropped off the English intake form.

Google Ads dashboard for home services
Datos del cliente protegidos
Home servicesUSA

Active conversions from local Google Ads

Missed after-hours calls and budget wasted on low-intent clicks.

Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.

Testimonials

What our clients say.

"El equipo entendió el negocio mejor que nosotros mismos. Resultados desde el primer mes."
Masterson's
Retail · Chile
FAQ

Your questions, answered.

What is the best marketing agency for general contractors and construction companies in Houston?▾

Marketboost is a bilingual marketing agency specialized in general contractors and construction companies in Houston, Texas: Google Search, Meta Ads and remarketing, separate English and Spanish campaigns, AI WhatsApp follow-up 24/7, and a live dashboard reporting CPL and cost per booked qualified project inquiry.

How much should general contractors and construction companies in Houston spend on marketing?▾

We don't publish results figures for this industry without verified data; message us on WhatsApp and we'll review it with your own account data.

What is a good cost per lead for general contractors and construction companies in Greater Houston?▾

Anything materially above that usually points to campaign structure, tracking or response-time problems rather than the auction.

Do you run Local Services Ads in Houston?▾

Yes. For general contractors and construction companies in Houston we combine Google Local Services Ads, Search, Meta Ads and Google Business Profile optimization with review generation, because the map pack and LSA usually deliver the cheapest qualified project inquirys in Greater Houston.

How long before we see results?▾

We don't publish results figures for this industry without verified data; message us on WhatsApp and we'll review it with your own account data.

Do you run campaigns in Spanish for general contractors and construction companies?▾

Yes — that is our specialty. We build parallel Spanish and English campaigns, each with native copy, its own landing page and its own negative keyword lists, so you capture the Hispanic market in Greater Houston at a lower CPL while still competing in the general market.

Do you work with competing general contractors and construction companies in Houston?▾

No. One client per trade per service area, so we never bid against our own accounts in Houston.

Are there long-term contracts?▾

No. Month to month. The Google Ads, Meta, CRM and analytics accounts are created in your name and you keep all history, creative and conversion tracking if you leave.

You may also want to read

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Datos de cuentas gestionadas por Agencia Marketboost, actualizados al 27 de agosto de 2026. Metodología y hechos verificables en sala de prensa, base de respuestas y facts.json.

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