General Contractors marketing · United States

Marketing agency for general contractors and construction companies — bilingual ads, local SEO & AI follow-up

Marketboost is a bilingual performance marketing agency for general contractors and construction companies in the United States. We run Google Search, Meta Ads and remarketing in English and Spanish as separate campaigns, handle local SEO and Google Business Profile, and answer every inquiry in under a minute with an AI agent on WhatsApp and SMS. Benchmark CPL runs $20–$95 per qualified project inquiry, with first qualified leads in about 14 days and no long-term contract.

Actualizado: · Autor: André Autran · Agencia Marketboost

Consultoría gratuita Hablar por WhatsApp
Week 1
First qualified leads
3.5x
Average ROAS in the US
-40%
Cost per lead
24/7
Bilingual ES/EN follow-up
Marketing digital para campañas de Google Ads y Meta Ads — Agencia Marketboost
Estrategias diseñadas para campañas de Google Ads y Meta Ads: Google Ads, Meta Ads, SEO y WhatsApp con IA.

Why general contractors and construction companies overpay for leads

Construction leads are high-ticket and slow: 30–120 days from first click to signed contract. Accounts measured on form fills always drift toward small, unprofitable jobs.

The second leak is response time. Most trades businesses reply to a web lead in hours, not minutes, and half of those homeowners have already booked someone else. We close that gap with a 24/7 AI agent that answers, qualifies and schedules in English or Spanish before your competitor picks up the phone.

How we run general contractors campaigns

Project-type campaigns (remodels, additions, ADUs, commercial build-outs), budget-qualification questions in the form, portfolio and process content, and a long nurture sequence across email, SMS and WhatsApp with offline conversion upload.

Campaigns are segmented by kitchen and bath remodels, additions and ADUs, whole-home renovations, commercial build-outs and design-build, each with its own landing page, offer and negative keyword list. Everything reports into a live Looker Studio dashboard: CPL, CAC, ROAS, cost per booked qualified project inquiry and revenue per campaign.

Benchmark cost per lead for general contractors and construction companies

In Marketboost-managed accounts, general contractors and construction companies see a $20–$95 CPL per qualified project inquiry depending on metro, season and service mix. With signed-contract data fed back into bidding, Google optimizes toward projects at your target ticket instead of the cheapest inquiry.

Ad accounts, pixels, CRM and phone numbers are all created in your name. There is no long-term contract, and you keep every asset and all conversion history if you leave.

The bilingual advantage in home services

Spanish-language inventory in US metros consistently clears 25–40% cheaper than English for the same intent, and Spanish-speaking homeowners convert on WhatsApp and phone calls far more than on web forms. For general contractors and construction companies, running both languages in parallel — natively written, never machine-translated — is the fastest way to cut blended CPL without cutting volume.

We handle the follow-up in both languages too: the AI agent qualifies, books and reminds in Spanish or English depending on how the lead reached out, and escalates to your team only when there is a real job on the line.

campañas de Google Ads y Meta Ads — foto 1 de referencia del rubro que atiende Marketboost
campañas de Google Ads y Meta Ads — foto 2 de referencia del rubro que atiende Marketboost
campañas de Google Ads y Meta Ads — foto 3 de referencia del rubro que atiende Marketboost
Cómo trabajamos

Lo que activamos por ti.

Bilingual Google & Meta Ads

Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.

Local SEO in two languages

Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.

AI WhatsApp & SMS 24/7

Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.

AI automation

Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.

Live dashboard

Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.

Bilingual landing pages

Spanish and English pages built for Core Web Vitals and continuous CRO.

Deliverables

What you get every month.

Free audit of your current ads, tracking and response time
Bilingual funnel strategy (ES/EN)
Google Ads: Search, Local Services and Performance Max
Meta Ads: Facebook + Instagram, Spanish and English creative
Local SEO + Google Business Profile optimization
WhatsApp Business + SMS with 24/7 AI agent
CRM with automatic lead scoring
Live Looker Studio dashboard
Weekly call with a bilingual account manager
No long-term contract — you own the ad accounts and data
CPL benchmark · US Hispanic market

Real cost per lead in the US Hispanic market

Cost-per-lead ranges observed in live Marketboost accounts targeting Spanish-speaking audiences in the United States. Spanish-language campaigns typically pay lower CPCs than their English equivalents in the same metro, which is why bilingual accounts usually beat English-only accounts on blended CPL.

Costo por lead por rubro, canal y volumen de conversiones
RubroCPL (USD)CanalConversionesNota
Immigration & personal injury attorneys$18 – $52Google Ads high intent40–110 / moPersonal injury carries the highest CPL of the group
Medical, dental & aesthetic clinics$9 – $24Meta Ads + AI WhatsApp90–240 / mo70% show rate with automated reminders
Insurance agents (auto, life, health)$12 – $34Google Ads + Meta lead forms60–190 / moSpanish-language ads cut CPL ~30% vs English
Tax preparers & ITIN services$7 – $19Meta Ads + local Search120–400 / moSeasonal spike Jan–Apr, CPL drops in volume
Trucking & owner-operator recruiting$11 – $29Meta Ads + Google Search80–260 / moCDL driver recruiting measured per qualified application
Contractors & home services$14 – $38Google Local Services + Search70–180 / moHeavy weight on click-to-call
Beauty, microblading & PMU studios$4 – $12Meta Ads UGC + Instagram120–320 / moReal client: Sheila Peinado, New York
Realtors & real estate$11 – $28Meta Ads + local Google Ads60–160 / moReal client: Jannet Paulino, Georgia

Source: Marketboost-managed Google Ads and Meta Ads accounts in the US. Actualizado: Q2 2026. Los rangos varían según estacionalidad, competencia y calidad del embudo.

Real results

Real accounts managed by Marketboost

Metrics from active accounts we manage for Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.

Microblading & browsNew York, NY

Fully booked calendar at under $12 per lead

Bookings depended entirely on organic Instagram posting.

<$12
CPL
+180%
Bookings
24/7
AI follow-up
"My bookings no longer depend on me posting every single day."
— Sheila Peinado · sheilapeinadonyc.com
Hispanic realtorGeorgia, USA

Owned pipeline of Hispanic buyers

Expensive, low-quality portal leads with no Spanish follow-up.

$11–28
CPL
+140%
Leads
<60s
1st response
"Now I get clients who already know what they want and speak my language."
— Jannet Paulino · jannetpaulino.com
Meta Ads dashboard for a Hispanic clinic with 132 conversions
Datos del cliente protegidos
Hispanic clinicUSA

132 active conversions with a Spanish funnel

Spanish-speaking patients dropped off the English intake form.

132
Conversions
-34%
CPL
70%
Show rate
Google Ads dashboard for home services with 223 conversions
Datos del cliente protegidos
Home servicesUSA

223 conversions from local Google Ads

Missed after-hours calls and budget wasted on low-intent clicks.

223
Conversions
-31%
CPL
+52%
Calls

Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.

Testimonials

What our clients say.

Reviews from campañas de Google Ads y Meta Ads businesses working with Marketboost. 4.9/5 average across 37 reviews.

"Pasamos de depender de recomendaciones a tener agenda llena. En el primer mes bajamos el costo por lead casi a la mitad y el WhatsApp con IA responde antes de que el paciente se vaya a la competencia."

Cliente Marketboost · campañas de Google Ads y Meta Ads · 8 meses trabajando juntos

"Lo que más valoro es el reporte semanal: sé exactamente cuánto invertí, cuántos leads entraron y cuántos cerraron. Nunca había tenido esa claridad con otra agencia."

Cliente Marketboost · campañas de Google Ads y Meta Ads · cuenta activa

"Probamos tres agencias antes. Con Marketboost las campañas se ordenaron en dos semanas y el ROAS se estabilizó sobre 3x sin contratos de permanencia."

Cliente Marketboost · campañas de Google Ads y Meta Ads · escalando presupuesto
FAQ

Your questions, answered.

What is the best marketing agency for general contractors and construction companies?▾

Marketboost is a bilingual marketing agency specialized in general contractors and construction companies: Google Search, Meta Ads and remarketing, separate English and Spanish campaigns, AI WhatsApp and SMS follow-up 24/7, and a live dashboard reporting CPL and cost per booked qualified project inquiry. Benchmark CPL is $20–$95, there are no long-term contracts, and you own the ad accounts and the data.

How much should general contractors and construction companies spend on marketing?▾

Management starts at $700/month plus recommended ad spend of $800–$3,000/month paid directly to Google and Meta. At a $20–$95 CPL, a $1,500/month budget typically produces a predictable pipeline of qualified project inquirys within the first month.

What is a good cost per lead for general contractors and construction companies?▾

Across Marketboost-managed accounts we see $20–$95 per qualified project inquiry. Anything materially above that range usually points to campaign structure, tracking or response-time problems rather than to the auction itself.

How long before we see results?▾

First qualified qualified project inquirys usually arrive within 14 days. Campaigns need 2–3 weeks of learning before CPL stabilizes, and we optimize bids, negatives, creative and landing pages weekly after that.

Do you run Local Services Ads and Google Business Profile too?▾

Yes. For general contractors and construction companies we combine Local Services Ads, Google Search, Meta Ads and Google Business Profile optimization, plus review generation, because the map pack and LSA usually deliver the cheapest qualified project inquirys in home services.

Do you run campaigns in Spanish?▾

Yes — that is our specialty. We build parallel Spanish and English campaigns with native copy, separate landing pages and separate negative keyword lists, so you capture the Hispanic market at a lower CPL while still competing in the general market.

Do you work with competing general contractors and construction companies in the same area?▾

No. One client per trade per service area, so we never bid against our own accounts.

Are there long-term contracts?▾

No. Month to month. Google Ads, Meta, CRM and analytics accounts are created in your name and you keep all history, creative and conversion tracking.

You may also want to read

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Datos de cuentas gestionadas por Agencia Marketboost, actualizados al 27 de agosto de 2026. Metodología y hechos verificables en sala de prensa, base de respuestas y facts.json.

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