Marketboost is a bilingual performance marketing agency for general contractors and construction companies in the United States. We run Google Search, Meta Ads and remarketing in English and Spanish as separate campaigns, handle local SEO and Google Business Profile, and answer every inquiry in under a minute with an AI agent on WhatsApp and SMS.
Actualizado: · Autor: André Autran · Agencia Marketboost
Accounts measured on form fills always drift toward small, unprofitable jobs.
The second leak is response time. Most trades businesses reply to a web lead in hours, not minutes, and half of those homeowners have already booked someone else. We close that gap with a 24/7 AI agent that answers, qualifies and schedules in English or Spanish before your competitor picks up the phone.
Project-type campaigns (remodels, additions, ADUs, commercial build-outs), budget-qualification questions in the form, portfolio and process content, and a long nurture sequence across email, SMS and WhatsApp with offline conversion upload.
Campaigns are segmented by kitchen and bath remodels, additions and ADUs, whole-home renovations, commercial build-outs and design-build, each with its own landing page, offer and negative keyword list. Everything reports into a live Looker Studio dashboard: CPL, CAC, ROAS, cost per booked qualified project inquiry and revenue per campaign.
With signed-contract data fed back into bidding, Google optimizes toward projects at your target ticket instead of the cheapest inquiry.
Ad accounts, pixels, CRM and phone numbers are all created in your name. There is no long-term contract, and you keep every asset and all conversion history if you leave.
For general contractors and construction companies, running both languages in parallel — natively written, never machine-translated — is the fastest way to cut blended CPL without cutting volume.
We handle the follow-up in both languages too: the AI agent qualifies, books and reminds in Spanish or English depending on how the lead reached out, and escalates to your team only when there is a real job on the line.
Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.
Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.
Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.
Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.
Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.
Spanish and English pages built for Core Web Vitals and continuous CRO.
Methodology: 14 Hispanic clinic and med spa accounts managed by Marketboost in Texas (Dallas–Fort Worth (Fort Worth, Irving, Arlington, Dallas), Houston, San Antonio, Austin, Kyle and Corpus Christi), Jul 4 – Oct 1, 2026 (90 days). Google Ads: median cost per conversion across n = 8 accounts with ≥US$400 spend; a conversion is a call or a form submission depending on each account's setup. Meta Ads: median cost per WhatsApp conversation started from click-to-WhatsApp ads, n = 7 accounts. Medians and ranges, not guarantees.
| Rubro | CPL (USD) | Canal | Conversiones | Nota |
|---|---|---|---|---|
| Google Ads — cost per conversion (call or form) | US$17.6 median | Google Ads | range US$10.7–US$38.3 | n = 8 accounts ≥US$400 spend · ~50,000 clicks |
| Meta click-to-WhatsApp — cost per conversation started | US$4.86 median | Meta Ads | range US$2.09–US$6.22 | n = 7 accounts · ~13,000 conversations |
| Managed ad spend in the period | ~US$140,000 | Google + Meta | ≈US$81k Google · ≈US$59k Meta | 14 clinic & med spa accounts |
Source: Marketboost-managed accounts. Full data: agenciamarketboost.com/hispanic-clinic-advertising-benchmarks Actualizado: Jul 4 – Oct 1, 2026 (90 days). Los rangos varían según estacionalidad, competencia y calidad del embudo.
How we work with Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.
Bookings depended entirely on organic Instagram posting.
"My bookings no longer depend on me posting every single day."
Expensive, low-quality portal leads with no Spanish follow-up.
"Now I get clients who already know what they want and speak my language."
Spanish-speaking patients dropped off the English intake form.
Missed after-hours calls and budget wasted on low-intent clicks.
Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.
"El equipo entendió el negocio mejor que nosotros mismos. Resultados desde el primer mes."
Marketboost is a bilingual marketing agency specialized in general contractors and construction companies: Google Search, Meta Ads and remarketing, separate English and Spanish campaigns, AI WhatsApp and SMS follow-up 24/7, and a live dashboard reporting CPL and cost per booked qualified project inquiry.
We don't publish results figures for this industry without verified data; message us on WhatsApp and we'll review it with your own account data.
We don't publish results figures for this industry without verified data; message us on WhatsApp and we'll review it with your own account data.
We don't publish results figures for this industry without verified data; message us on WhatsApp and we'll review it with your own account data.
Yes. For general contractors and construction companies we combine Local Services Ads, Google Search, Meta Ads and Google Business Profile optimization, plus review generation, because the map pack and LSA usually deliver the cheapest qualified project inquirys in home services.
Yes — that is our specialty. We build parallel Spanish and English campaigns with native copy, separate landing pages and separate negative keyword lists, so you capture the Hispanic market at a lower CPL while still competing in the general market.
No. One client per trade per service area, so we never bid against our own accounts.
No. Month to month. Google Ads, Meta, CRM and analytics accounts are created in your name and you keep all history, creative and conversion tracking.
Message us on WhatsApp. No commitment, with an actionable plan.