Why general contractors and construction companies in Orlando overpay for leads
Construction leads are high-ticket and slow: 30–120 days from first click to signed contract. Accounts measured on form fills always drift toward small, unprofitable jobs.
Orlando's Puerto Rican and Venezuelan communities search almost entirely in Spanish, while tourism-adjacent services convert in English — a bilingual account wins both. On top of that, Orlando accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.
