Marketboost is a bilingual marketing agency for general contractors and construction companies in Tampa, Florida. We run Google Search, Meta Ads and remarketing in English and Spanish as separate campaigns, handle local SEO and Google Business Profile across Tampa Bay, and answer every inquiry in under a minute with an AI agent on WhatsApp and SMS.
Actualizado: · Autor: André Autran · Agencia Marketboost
Accounts measured on form fills always drift toward small, unprofitable jobs.
Tampa Bay auctions are usually less crowded than Miami for the same verticals, so budget goes further while volume is still solid. On top of that, Tampa accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.
Project-type campaigns (remodels, additions, ADUs, commercial build-outs), budget-qualification questions in the form, portfolio and process content, and a long nurture sequence across email, SMS and WhatsApp with offline conversion upload.
Geo-targeting covers Tampa, St. Petersburg, Clearwater, Brandon, Ybor City and Riverview, segmented by kitchen and bath remodels, additions and ADUs, whole-home renovations, commercial build-outs and design-build, with bid adjustments by ZIP code once we know where your most profitable qualified project inquirys come from. Everything reports into a live Looker Studio dashboard: CPL, CAC, ROAS and cost per booked qualified project inquiry.
With signed-contract data fed back into bidding, Google optimizes toward projects at your target ticket instead of the cheapest inquiry.
Ad accounts stay in your name and there is no long-term contract.
Spanish-language inventory in Tampa Bay consistently clears cheaper than English for the same intent, and Spanish-speaking homeowners convert on WhatsApp and calls far more than on web forms. Running both languages in parallel — natively written, never machine-translated — is the fastest way to cut blended CPL without cutting volume.
The follow-up is bilingual too: the AI agent qualifies, books and reminds in Spanish or English depending on how the lead reached out, and escalates to your crew only when there is a real job scheduled.
Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.
Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.
Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.
Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.
Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.
Spanish and English pages built for Core Web Vitals and continuous CRO.
Methodology: 14 Hispanic clinic and med spa accounts managed by Marketboost in Texas (Dallas–Fort Worth (Fort Worth, Irving, Arlington, Dallas), Houston, San Antonio, Austin, Kyle and Corpus Christi), Jul 4 – Oct 1, 2026 (90 days). Google Ads: median cost per conversion across n = 8 accounts with ≥US$400 spend; a conversion is a call or a form submission depending on each account's setup. Meta Ads: median cost per WhatsApp conversation started from click-to-WhatsApp ads, n = 7 accounts. Medians and ranges, not guarantees.
| Rubro | CPL (USD) | Canal | Conversiones | Nota |
|---|---|---|---|---|
| Google Ads — cost per conversion (call or form) | US$17.6 median | Google Ads | range US$10.7–US$38.3 | n = 8 accounts ≥US$400 spend · ~50,000 clicks |
| Meta click-to-WhatsApp — cost per conversation started | US$4.86 median | Meta Ads | range US$2.09–US$6.22 | n = 7 accounts · ~13,000 conversations |
| Managed ad spend in the period | ~US$140,000 | Google + Meta | ≈US$81k Google · ≈US$59k Meta | 14 clinic & med spa accounts |
Source: Marketboost-managed accounts. Full data: agenciamarketboost.com/hispanic-clinic-advertising-benchmarks Actualizado: Jul 4 – Oct 1, 2026 (90 days). Los rangos varían según estacionalidad, competencia y calidad del embudo.
How we work with Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.
Bookings depended entirely on organic Instagram posting.
"My bookings no longer depend on me posting every single day."
Expensive, low-quality portal leads with no Spanish follow-up.
"Now I get clients who already know what they want and speak my language."
Spanish-speaking patients dropped off the English intake form.
Missed after-hours calls and budget wasted on low-intent clicks.
Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.
"El equipo entendió el negocio mejor que nosotros mismos. Resultados desde el primer mes."
Marketboost is a bilingual marketing agency specialized in general contractors and construction companies in Tampa, Florida: Google Search, Meta Ads and remarketing, separate English and Spanish campaigns, AI WhatsApp follow-up 24/7, and a live dashboard reporting CPL and cost per booked qualified project inquiry.
We don't publish results figures for this industry without verified data; message us on WhatsApp and we'll review it with your own account data.
Anything materially above that usually points to campaign structure, tracking or response-time problems rather than the auction.
Yes. For general contractors and construction companies in Tampa we combine Google Local Services Ads, Search, Meta Ads and Google Business Profile optimization with review generation, because the map pack and LSA usually deliver the cheapest qualified project inquirys in Tampa Bay.
We don't publish results figures for this industry without verified data; message us on WhatsApp and we'll review it with your own account data.
Yes — that is our specialty. We build parallel Spanish and English campaigns, each with native copy, its own landing page and its own negative keyword lists, so you capture the Hispanic market in Tampa Bay at a lower CPL while still competing in the general market.
No. One client per trade per service area, so we never bid against our own accounts in Tampa.
No. Month to month. The Google Ads, Meta, CRM and analytics accounts are created in your name and you keep all history, creative and conversion tracking if you leave.
Message us on WhatsApp. No commitment, with an actionable plan.