Plastic surgery & cosmetic surgery · United States

Plastic surgery marketing agency for US practices

Direct answer: US plastic surgery practices win on procedure-level campaigns, not practice-level branding. We run one campaign and one landing page per procedure — lipo 360, BBL, breast augmentation, tummy tuck, mommy makeover, rhinoplasty, facelift — with base pricing, financing and an AI agent that qualifies budget and books the consult.

Actualizado: · Autor: André Autran · Agencia Marketboost

Escríbeme por WhatsApp
14
TX clinics & med spas managed
US$17.6
Median Google Ads cost / conversion
US$4.86
Median cost / WhatsApp chat (Meta)
24/7
Bilingual AI on WhatsApp/SMS
Marketing digital para campañas de Google Ads y Meta Ads — Agencia Marketboost
Estrategias diseñadas para campañas de Google Ads y Meta Ads: Google Ads, Meta Ads, SEO y WhatsApp con IA.

Procedure-level campaigns beat practice branding

Intent, price sensitivity and objection are different for every procedure. A rhinoplasty searcher compares surgeon credentials and portfolios; a lipo 360 searcher compares price and recovery time; a mommy makeover patient compares financing. Mixing them into one campaign hides your true cost per case and lets the cheapest clicks eat the budget.

We split budgets by margin and demand: high-volume procedures (lipo 360, BBL, breast augmentation, rhinoplasty) fund the calendar, while high-ticket procedures (mommy makeover, tummy tuck, facelift, post-bariatric) get dedicated budget with longer nurture windows because those decisions take weeks.

The bilingual advantage most practices ignore

In Miami, Houston, Dallas, Los Angeles, New York, Atlanta and Phoenix, Spanish-language cosmetic surgery searches carry high volume and far fewer advertisers. The same procedure costs meaningfully less per click in Spanish, and the patient converts faster when the whole path — ad, landing page, WhatsApp reply, patient coordinator — is in Spanish.

Translated ads answered in English destroy that advantage. We build native Spanish assets and a Spanish-speaking AI agent that replies in under a minute, explains price ranges and financing, and books the consult before handing off to your coordinator.

Ad compliance for cosmetic surgery

Meta rejects comparative before/after imagery and any creative implying a personal attribute about the viewer. We build surgeon-led video, educational content and results-adjacent creative that stays approvable, which keeps accounts stable instead of trapped in review cycles.

Patient imagery is used only with signed consent, no outcome guarantees are published, and landing pages carry verifiable credentials and the responsible surgeon's name — which also improves quality score and consult show rate.

Lead-to-surgery tracking

Cosmetic surgery does not close same-day. We run 60–120 day WhatsApp and email nurture with consult reminders, procedure education and no-show recovery; that sequence typically produces 20–35% of closed cases in a quarter.

Everything is tracked by stage in your CRM: lead, consult booked, consult attended, deposit paid, surgery performed. Budget decisions are made on cost per surgery, not on impressions or reach.

campañas de Google Ads y Meta Ads — foto 1 de referencia del rubro que atiende Marketboost
campañas de Google Ads y Meta Ads — foto 2 de referencia del rubro que atiende Marketboost
campañas de Google Ads y Meta Ads — foto 3 de referencia del rubro que atiende Marketboost
Cómo trabajamos

Lo que activamos por ti.

Bilingual Google & Meta Ads

Separate Spanish and English campaigns — never machine-translated — geo-targeted to the metros where your buyers actually live.

Local SEO in two languages

Google Business Profile, review velocity and city pages optimized for Spanish and English search intent.

AI WhatsApp & SMS 24/7

Bilingual AI answers in under a minute, qualifies the lead, books the appointment and escalates only what deserves a human.

AI automation

Lead scoring, follow-up sequences, offline conversion upload and reporting with no manual work.

Live dashboard

Looker Studio with ROAS, CAC, CPL and multi-channel attribution updated daily.

Bilingual landing pages

Spanish and English pages built for Core Web Vitals and continuous CRO.

Deliverables

What you get every month.

Free audit of your current ads, tracking and response time
Bilingual funnel strategy (ES/EN)
Google Ads: Search, Local Services and Performance Max
Meta Ads: Facebook + Instagram, Spanish and English creative
Local SEO + Google Business Profile optimization
WhatsApp Business + SMS with 24/7 AI agent
CRM with automatic lead scoring
Live Looker Studio dashboard
Weekly call with a bilingual account manager
No long-term contract — you own the ad accounts and data
Real benchmarks · Texas Hispanic clinics

What Hispanic clinics in Texas actually pay per conversion

Methodology: 14 Hispanic clinic and med spa accounts managed by Marketboost in Texas (Dallas–Fort Worth (Fort Worth, Irving, Arlington, Dallas), Houston, San Antonio, Austin, Kyle and Corpus Christi), Jul 4 – Oct 1, 2026 (90 days). Google Ads: median cost per conversion across n = 8 accounts with ≥US$400 spend; a conversion is a call or a form submission depending on each account's setup. Meta Ads: median cost per WhatsApp conversation started from click-to-WhatsApp ads, n = 7 accounts. Medians and ranges, not guarantees.

Costo por lead por rubro, canal y volumen de conversiones
RubroCPL (USD)CanalConversionesNota
Google Ads — cost per conversion (call or form)US$17.6 medianGoogle Adsrange US$10.7–US$38.3n = 8 accounts ≥US$400 spend · ~50,000 clicks
Meta click-to-WhatsApp — cost per conversation startedUS$4.86 medianMeta Adsrange US$2.09–US$6.22n = 7 accounts · ~13,000 conversations
Managed ad spend in the period~US$140,000Google + Meta≈US$81k Google · ≈US$59k Meta14 clinic & med spa accounts

Source: Marketboost-managed accounts. Full data: agenciamarketboost.com/hispanic-clinic-advertising-benchmarks Actualizado: Jul 4 – Oct 1, 2026 (90 days). Los rangos varían según estacionalidad, competencia y calidad del embudo.

Real results

Real accounts managed by Marketboost

How we work with Hispanic and general-market businesses in the US — bilingual campaigns, AI WhatsApp follow-up and live dashboards.

Microblading & browsNew York, NY

Booking funnel that no longer depends on daily posting

Bookings depended entirely on organic Instagram posting.

24/7
AI follow-up
"My bookings no longer depend on me posting every single day."
— Sheila Peinado · sheilapeinadonyc.com
Hispanic realtorGeorgia, USA

Owned pipeline of Hispanic buyers

Expensive, low-quality portal leads with no Spanish follow-up.

<60s
1st response
"Now I get clients who already know what they want and speak my language."
— Jannet Paulino · jannetpaulino.com
Meta Ads dashboard for a Hispanic clinic with 132 conversions
Datos del cliente protegidos
Hispanic clinicUSA

132 active conversions with a Spanish funnel

Spanish-speaking patients dropped off the English intake form.

132
Conversions
Google Ads dashboard for home services with 223 conversions
Datos del cliente protegidos
Home servicesUSA

223 conversions from local Google Ads

Missed after-hours calls and budget wasted on low-intent clicks.

223
Conversions

Metrics pulled from accounts managed by Marketboost. Dashboards are partially blurred to protect each client's identity and commercial data.

Testimonials

What our clients say.

"El equipo entendió el negocio mejor que nosotros mismos. Resultados desde el primer mes."
Masterson's
Retail · Chile
FAQ

Your questions, answered.

What does a plastic surgery lead cost in the US?▾

$22–$90 USD per qualified consult lead in Marketboost-managed accounts. Lipo 360 and breast augmentation typically land at $22–$48; mommy makeover, tummy tuck and facelift run $50–$90, against $4,000–$18,000 case values.

Do you handle Spanish-language campaigns?▾

Yes — that is our core strength.

How do you keep cosmetic surgery ads approved on Meta?▾

No comparative before/after, no body-part targeting language, no outcome promises. Surgeon-led video and educational creative keep accounts approvable and avoid restrictions.

Can you support medical tourism patients?▾

Yes. We build package landing pages (surgery, stay, follow-ups) and pre-qualification flows for out-of-state and Latin America patients so your calendar only fills with viable cases.

How fast do results appear?▾

First booked consults typically arrive within 7–14 days. CPL stabilizes around day 30–45, and local Maps visibility takes 60–120 days depending on the metro.

Is there a long-term contract?▾

No. Flat monthly fee, no revenue percentage, free 24-hour audit of your current account.

You may also want to read

Hispanic & bilingual marketing agency (overview)Google Ads for dentistsGoogle Ads for medical clinics & med spasGoogle Ads for home services (HVAC, plumbing, roofing)Google Ads for gyms & fitness studiosGoogle Ads for veterinary clinicsGoogle Ads for car rental companiesGoogle Ads guides & CPL benchmarks (US)Versión en español (USA)Cirugía plástica en USA (español)Clínicas hispanas en DallasPlastic surgery marketing in Chile
Datos de cuentas gestionadas por Agencia Marketboost, actualizados al 27 de agosto de 2026. Metodología y hechos verificables en sala de prensa, base de respuestas y facts.json.

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