Procedure-level campaigns beat practice branding
Intent, price sensitivity and objection are different for every procedure. A rhinoplasty searcher compares surgeon credentials and portfolios; a lipo 360 searcher compares price and recovery time; a mommy makeover patient compares financing. Mixing them into one campaign hides your true cost per case and lets the cheapest clicks eat the budget.
We split budgets by margin and demand: high-volume procedures (lipo 360, BBL, breast augmentation, rhinoplasty) fund the calendar, while high-ticket procedures (mommy makeover, tummy tuck, facelift, post-bariatric) get dedicated budget with longer nurture windows because those decisions take weeks.
The bilingual advantage most practices ignore
In Miami, Houston, Dallas, Los Angeles, New York, Atlanta and Phoenix, Spanish-language cosmetic surgery searches carry high volume and far fewer advertisers. The same procedure costs meaningfully less per click in Spanish, and the patient converts faster when the whole path — ad, landing page, WhatsApp reply, patient coordinator — is in Spanish.
Translated ads answered in English destroy that advantage. We build native Spanish assets and a Spanish-speaking AI agent that replies in under a minute, explains price ranges and financing, and books the consult before handing off to your coordinator.
Ad compliance for cosmetic surgery
Meta rejects comparative before/after imagery and any creative implying a personal attribute about the viewer. We build surgeon-led video, educational content and results-adjacent creative that stays approvable, which keeps accounts stable instead of trapped in review cycles.
Patient imagery is used only with signed consent, no outcome guarantees are published, and landing pages carry verifiable credentials and the responsible surgeon's name — which also improves quality score and consult show rate.
Lead-to-surgery tracking
Cosmetic surgery does not close same-day. We run 60–120 day WhatsApp and email nurture with consult reminders, procedure education and no-show recovery; that sequence typically produces 20–35% of closed cases in a quarter.
Everything is tracked by stage in your CRM: lead, consult booked, consult attended, deposit paid, surgery performed. Budget decisions are made on cost per surgery, not on impressions or reach.