Why solar installers in Miami overpay for leads
The solar market is full of resold shared leads and unqualified homeowners: no roof, no credit, no ownership. Paying for exclusive, pre-qualified leads is cheaper per install even at a higher CPL.
Miami runs the most expensive auctions in Florida in English, while the same searches in Spanish cost far less — and more than 70% of the metro speaks Spanish at home. On top of that, Miami accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.
