Why restoration companies in Miami overpay for leads
Water and fire damage are the most urgent searches in home services, and they are almost entirely won on 24/7 availability. Any account that pauses ads overnight is donating its best jobs to competitors.
Miami runs the most expensive auctions in Florida in English, while the same searches in Spanish cost far less — and more than 70% of the metro speaks Spanish at home. On top of that, Miami accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.

