Why general contractors and construction companies in Miami overpay for leads
Construction leads are high-ticket and slow: 30–120 days from first click to signed contract. Accounts measured on form fills always drift toward small, unprofitable jobs.
Miami runs the most expensive auctions in Florida in English, while the same searches in Spanish cost far less — and more than 70% of the metro speaks Spanish at home. On top of that, Miami accounts almost always mix Spanish and English keywords inside one campaign, which inflates CPCs on both sides and hides which language is actually producing booked work.
